Vol 6, No 4 (2014)

International Journal of Marketing Studies, August 2014

Table of Contents


Product Evaluation Attributes and Consumer Product Trust of Branded and Generic Drugs: A Comparative Study of the United States and Kenya PDF
Jackson Musyimi, Verna Omanwa p1
Relationship between Service Quality and Customer Satisfaction in Hypermarkets of Saudi Arabia PDF
Yasser Mahfooz p10
Branding Goals and Strategies at International Auto Shows PDF
Wondwesen Tafesse, Jahan Narui, Tor Korneliussen p23
A Model for Optimally Promoting Application Diffusion on Facebook PDF
Guoying Zhang, Charles Johnston, Chris Shao p35
Consumers’ Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes PDF
Yun Wang p50
Sustainable Consumption in Finland—The Phenomenon, Consumer Profiles, and Future Scenarios PDF
Arto O. Salonen, Leena Fredriksson, Saara Järvinen, Päivi Korteniemi, Jari Danielsson p59
Effects of Servicescape, Waiting Motivation and Conformity on Time Perception and Behavioral Intentions PDF
Long-Yuan Lee, Lung-Yu Li p83
Culture and Consumer Behavior—A Study of Trinidad & Tobago and Jamaica PDF
Sherrard Spiers, Raghava R. Gundala, Mandeep Singh p92
A New Algorithm about Market Demand Prediction of Automobile PDF
Zhiming Zhu, Tao Chen, Tianmiao Shen p100
Distribution Intensity, Advertising, Monetary Promotion, and Customer-Based Brand Equity: An Applied Study in Egypt PDF
Ahmed Y. Ebeid p113
A Study of the Marketing Mindset: Undergraduate Student Choice of Marketing Major in a Business-Biased Public University in Ghana PDF
Samuel K. Agbanu, Alexander Preko, Mawuli Feglo, Samuel B. Ofei p123
Investigating the Role of Self Confidence and Self-Image Proportion in Consumer Behavior PDF
Seyed Fathollah Amiri Aghdaie, Farhad Khatami p133
The Effect of Territorial Marketing on City Image Valuation: An Exploratory Study in Algeria PDF
Zakia Megri, Fateh Bencherif p145
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth? PDF
Elif A. Ergin, Handan O. Akbay, Bulent Ozsacmaci p157
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 4 PDF
Maple Xiao p165

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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