International Journal of Marketing Studies
International Journal of Marketing Studies, Vol. 5, No. 3, 2013, e-Version First TM
Table of Contents
Articles
| The Effects of Consumption and Work Satisfaction on the Life of Professionals: The Case of University Professors | |
| Gerald M. Hampton, Robin T. Peterson, Marco Wolf | p1 |
| Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment | |
| Nuno Gustavo | p13 |
| Energy-Efficient Lighting: Consumers’ Perceptions and Behaviors | |
| Nam-Kyu Park, Eunsil Lee | p26 |
| Ascertaining the Dynamic Competition in Channel Relationship Management | |
| Han-Kuang Tien, LiChung Jen | p36 |
| Determinants of Consumer Intention to Pirate Digital Products | |
| Budi Setiawan, Fandy Tjiptono | p48 |
| The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan | |
| Emad Yusuf Masoud | p56 |
| Emerging Profiles of Female Marketing Managers in the Islamic Republic of Iran: Winning and Losing Competitive Laps in a Relay Race against Male Counterparts | |
| Farrokh Safavi | p73 |
| Understanding Corporate Rebranding: An Evolution Theory Perspective | |
| Alexander Tevi, Olutayo Otubanjo | p87 |
| English in Korean Advertising: An Exploratory Study | |
| John P. Holmquist, Brian Andrew Cudmore | p94 |
| Market Orientation and Corporate Performance of Insurance Firms in Nigeria | |
| Benson Ogbonna, Ogwo E. Ogwo | p104 |
| A Critical Analysis on Advertising Banks Products and Services in Ghana | |
| Shani Bashiru, Alhassan Bunyaminu | p117 |
| An Empirical Investigation among Iranian Consumers with Variety Consumption Habits in Cosmetic Sector | |
| Alireza Miremadi, Shirin Ranjbar Toutoue, Rosa Mozaffari Oghani | p133 |
| A Review of Impulse Buying Behavior | |
| G. Muruganantham, Ravi Shankar Bhakat | p149 |
| Challenges and Opportunities of Indian Rural Market | |
| Pardeep Kumar | p161 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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