Vol 7, No 5 (2015)

International Journal of Marketing Studies, October 2015

Table of Contents


Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts PDF
Naa Amponsah Dodoo, Linwan Wu p1
Business Development Jobs: What Scaling the Career Ladder Entails PDF
Normand Turgeon p13
An Analysis of Cultural Differences Effect on Tourist Behaviors in Macau PDF
Xi Li, Anwei Yin, J. M. Luo p25
The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention PDF
Mei-Hua Chen, Pei-Ni Tai, Bryan H. Chen p33
Marketing Challenges of Satisfying Consumers Changing Expectations and Preferences in a Competitive Market PDF
Egboro Felix p41
Investigation of Hong Kong Customers’ Preference in Searching for Tourism Products Online PDF
Grace Suk Ha Chan, Lai Yung Ada Lee p53
Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges PDF
Hyeyoung Kim, Lisa A. House, Asli Z. Odabasi, Charles A. Sims p65
Factors Affecting Ghanaian Consumers’ Purchasing Decision of Bottled Water PDF
Fidelis Quansah, Abednego Okoe, Benjamin Angenu p76
Location Based Marketing: A Promising Marketing in Sri Lanka PDF
Thivanka Chamith Wijesinghe, Jing Zhang p88
Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information? PDF
Abdelhalim Issa Al-Zu'bi p94
Service Gaps of a Banking System: A Case Study on Basic Bank PDF
Md. Shariful Islam, Md. Mahmud Hasan, Mohammad Al-Amin Khan p107
The Effect of Attitude, Dimensions of Subjective Norm, and Perceived Behavior Control, on the Intention to Purchase Real Estate in Saudi Arabia PDF
Tawfik Salah AL-Nahdi, Shakeel A. Habib, Abu Hassan Abu Bakar, Mohammed Salem Bahklah, Omar Hassan Ghazzawi, Hussein A. Al-Attas p120
The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies PDF
Hameed Al-Debi, Dina Fadhil Jihad Al-waely p132
Factors Affecting the Competitive Advantage for the Marketing of Educational Services in Jordanian Universities: Case of Zarqa University PDF
Mustafa S. Al-Shaikh p147
The Comparative Analysis of C2B and B2C PDF
Yan Zhu p157
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 5 PDF
Maple Xiao p162

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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