Vol 7, No 4 (2015)

International Journal of Marketing Studies, August 2015

Table of Contents


Food Industry Self-Regulation and the Role of the Government PDF
Mamoru Miyamoto, Yayoi Tanaka p1
Construction and Comparison of Relationship Models of Urban Tourism Development PDF
Shwu-Ing Wu p9
A Comparison of Willingness-To-Pay Measures Using Integrated Hierarchical Survey with the Kano Model in Three Regions PDF
Jong Seok Kim p24
An Examination of Brand Equity Differences between Utilitarian and Hedonic Products PDF
Jing Yang p42
Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image PDF
Thuy T.N Vo, Chi T.K Nguyen p51
Influence of Personality on the Buying Behaviour of Undergraduate Students in Universities in Cross River State, Nigeria PDF
Philip Thomas Udo-Imeh p64
4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction PDF
Mohammed T. Nuseir, Hilda Madanat p78
The Perceived Quality of Store Brands: The Effect of Price Promotion and Quality Guarantees PDF
Sultan Alenazi, Mohamed Almotairi, Soad Al-Meshal p88
Assessment of Entrepreneurial Traits among Undergraduate Students of Clothing, Textile and Interior Decoration PDF
Adetoun Adedotun Amubode, Olajide Rahman Goriola p94
Structural Equation Modeling of E-Service Recovery Satisfaction and Customer Retention in the Airline Industry in Malaysia PDF
Rafah Al-Jader p105
Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook PDF
Abdallah Q. Bataineh, Ghaith M. Al-Abdallah, Abdelhameed M. Alkharabsheh p121
Hotel Staff Service Sabotage Behavior: Classification and Impact on Consumer Willingness to Pay PDF
Can Chen, Junfei Lei, Jingjing Hao p136
The Function and Developing Direction of the Current Chinese Stock Duty PDF
Yawei Zhang p145
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 4 PDF
Maple Xiao p151

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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