Vol 6, No 5 (2014)

International Journal of Marketing Studies, October 2014

Table of Contents

Articles

Making Marketers Ethical: Background Variables for Sales Training Effectiveness PDF
Casey Donoho, Timothy C. Heinze p1
Digital Strategies of Consumer Involvement and Innovation Dynamics: A Cross-Sector Explorative Study PDF
Eleonora Paolocci p21
Mass Media Social Marketing Campaigns: A Practitioners Perspective PDF
Patrick van Esch, Darejan Tsartsidze, Linda Jean van Esch p40
The Effect of CSII on Armenian-Americans’ Pre-purchase Information-Search Tendencies PDF
Denver D'Rozario, Guang Yang p52
Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect PDF
M. Deniz Dalman, Junhong Min p63
Which Factors Affect Most Buyers’ Choices Between Fuel and Electric Vehicles? PDF
Rafayela Gyulbudagyan, Nurul Zarirah Nizam, Yasuo Hoshino p73
The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products PDF
Shwu-Ing Wu, Yen-Jou Chen p81
Psychological Factors Affecting Media Consumption Motivation of Bicultural Arab/Australian Consumers: The Mediating Role of Acculturation PDF
Ahmad Khaldi p101
The Effects of Brand Credibility on Customer's WOM Communication: The Moderator Role of Brand Commitment A Conceptual Paper PDF
Methaq Ahmed Sallam p112
A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior PDF
Shwu-Ing Wu, Jia-Yi Chen p119
An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers PDF
Hooria Adnan p133
Determining New Markets Using Analytic Hierarchy Process: Case Study in Güral Porcelain PDF
Habibe Yelda Sener p149
Fair-Value Accounting’s Role in the Global Financial Crisis?: Lessons for the Future PDF
Najeb Masoud, Abdullah Daas p161
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 5 PDF
Maple Xiao p172


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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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