Vol 6, No 6 (2014)

International Journal of Marketing Studies, December 2014

Table of Contents


The Effects of Country of Origin on Consumer Willingness to Purchase General Motor Automobiles in the United States PDF
Kenichiro Chinen, Yang Sun, Yuri Ito p1
Understanding Firms’ Corporate Social Activity Choice Decisions: A Conceptual Framework PDF
Goitom Tesfom, Nancy J. Birch p14
Should I Stay or Should I Go? Normative Member Commitment in Co-operatives PDF
Iiro Jussila, Dietmar Roessl, Terhi Tuominen p26
Consumer Perceived Value of Salon Hair Coloring in China PDF
Xin Zhao p34
Impact of CSR Perception on Brand Image, Brand Attitude and Buying Willingness: A Study of a Global Café PDF
Shwu-Ing Wu, Wen-Hsuan Wang p43
The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink PDF
Adi Irianto Marist, Lilik Noor Yulianti, Mukhamad Najib p57
The Correlation of CSR and Consumer Behavior: A Study of Convenience Store PDF
Shwu-Ing Wu, Hsin-Feng Lin p66
Utilization of Network Technologies in Market Information Exchange in Kisumu City, Kenya PDF
Susan R. A. Rabare, George G. Wagah, George M. Onyango p81
The Corporate Reputation of Islamic Banks: A Measurement Scale PDF
Jaafar Ahmed Mohamed Almahy, Farid Al-Sahn, Ahmed Beloucif p91
Service Quality and Performance of Public Sector: Study on Immigration Office in Indonesia PDF
Ernani Hadiyati p104
Organizational Measures as Key to Success in e-Learning on Coporrate Intranet: The Case of a Company in Cameroon PDF
Tchuente Monique, Wamba Henri p118
Supply Chain Integration in Organizations: An Empirical Investigation of the Nigeria Oil and Gas Industry PDF
Gonewa J. Amu, Henry Ozuru p129
Opportunities and Challenges of International e-Commerce in the Pilot Areas of China PDF
Jing Wang p141
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 6 PDF
Maple Xiao p150

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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