International Journal of Marketing Studies
The Effect of Financial Crisis in Corporate Social Responsibility Performance
Abstract
The aim of the study is to evaluate the effect of financial crisis in Corporate Social Responsibility (CSR)
performance. An empirical analysis is conducted, based on companies that implement Global Report Initiatives
(GRI) reporting guidelines modifying the application level in a point score system. Totally, 112 companies are
included in the GRI report list in 2007, pre-financial crisis, 2008, 2009 and 2010. The Wilcoxon signed rank sum
test is used in order to ascertain whether an economic downturn affects CSR performance. Results indicate
increased CSR performance before and during the financial crisis except for the period 2009-2010. Companies
increase their performance in order to regain the lost trust in businesses. The study also promotes a discussion
with regards to a financial crisis and CSR performance and reporting.
performance. An empirical analysis is conducted, based on companies that implement Global Report Initiatives
(GRI) reporting guidelines modifying the application level in a point score system. Totally, 112 companies are
included in the GRI report list in 2007, pre-financial crisis, 2008, 2009 and 2010. The Wilcoxon signed rank sum
test is used in order to ascertain whether an economic downturn affects CSR performance. Results indicate
increased CSR performance before and during the financial crisis except for the period 2009-2010. Companies
increase their performance in order to regain the lost trust in businesses. The study also promotes a discussion
with regards to a financial crisis and CSR performance and reporting.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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