International Journal of Marketing Studies
On Domestic Tourism Preferences of Urban Residents in China
Abstract
The domestic tourism develops fast in China. Its potential is great. Urban residents are important for domestic
tourism market. To study on urban residents’ payment abilities and tourism preferences is meaningful for
domestic tourism. Based on statistical data from 2002 to 2007, this paper builds a statistical equation reflecting
the quantitative relations of urban residents’ tourism payment per capita and average wages. According to the
tourism preference index, this paper sorts urban residents’ domestic tourism preferences into four types, which
supplies basis for analyzing and predicting domestic tourism market.
tourism market. To study on urban residents’ payment abilities and tourism preferences is meaningful for
domestic tourism. Based on statistical data from 2002 to 2007, this paper builds a statistical equation reflecting
the quantitative relations of urban residents’ tourism payment per capita and average wages. According to the
tourism preference index, this paper sorts urban residents’ domestic tourism preferences into four types, which
supplies basis for analyzing and predicting domestic tourism market.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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