Measuring Religiosity in Consumer Research from Islamic Perspective

Hamza Khraim

Abstract


In a constantly changing and increasingly globalized world, the construct of culture and subculture have become
increasingly central to the consumer behavior literature. Religion still plays a significant role in influencing
social and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective.
All possible alternatives within different dimensions were assessed to find out the most suitable combination of
dimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factor
analysis form the four dimensions. The findings of the study indicated that the combination of three dimensions
namely (Current Islamic issues, religious education, and sensitive products) produce the best results among other
dimensions.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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