Abstract

The study aimed to measure the impact of the elements of marketing system in the banks working in Saudi Arabia and its role in meeting the effects of reducing the price of oil by the lawful rules.

The population of the study included three banks in all branches working in Saudi Arabia. The intentional sample was withdrawn for the distribution of the study tool (questionnaire) which included marketing managers, where 89 questionnaires were recovered and 75 questionnaires were appropriate for analysis issues.

The effects of the financial crisis on marketing banks working in Saudi Arabia due to a set of independent variables were formulated as hypotheses represented by: (the dimensions of marketing information systems, the Islamic requirements in marketing the Islamic banks, the core differences between the banks working in Saudi Arabia due to the marketing information systems) in order to measure its impact on the dependent variable (the ability of the banks working in Saudi Arabia to stand up and meet the effects of financial crisis). The hypotheses were selected due to (SPSS) method at the statistical significance 5%.

The researchers came up with a set of results that supported the hypotheses of the study showing the importance of marketing systems as independent variables in marketing and activating the Islamic financial management in the banks working in Saudi Arabia to prevent the effects of the financial crisis. It was notified that all independent variables that were mentioned above affected the dependent variable. In the light of conclusions, a set of recommendations were provided to enhance the role of marketing information system and activate the marketing of tools of banks working in Saudi Arabia to meet the financial crisis and reduce its effects.

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