Study on Irrational Strategic Management

Yongbo Guo


With the development of economy, original pure rational strategic management could not adapt to the complex and
ever-changing environment now. A kind of irrational strategic management is emerging quietly. This passage introduces the development of irrational strategic management and its function in strategic management, and discusses the way of irrational factor playing an active role in strategic management.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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