An Analysis on Transnational Investment of China’s Automobile Industry under the Financial Crisis

Lei Du


This paper gives a detailed analysis on Chinese automobile industry under the condition of financial crisis and then conducts a research of the motivations of transnational investment of Chinese automobile industry and the challenges it is facing in depth, coming to the conclusion that it is advisable for them to push forward transnational investment. However, because of many restraining factors, there are a lot of challenges in the transnational investment of Chinese automobile industry. According to the analysis, the paper puts forward some suggestions.


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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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