The Impact of Jordanian Shopping Malls’ Physical Surrounding on Consumer Buying Behavior: Field Study

Mohammad R. Odeh, H. Abu-Rumman As’ad

Abstract


PurposeThe purpose of this research is to investigate the physical surrounding and its elements such as ambient conditions, design factors, and social factors in Jordanian shopping malls and also its affect on consumer buying behavior to attract them to spend more money, spend more time, unplanned purchase , and also satisfactions. And the research found that there is a strong relationship between physical surrounding and its elements with consumer buying behavior.

Design/Methodology/Approachconvenience random sampling was employed to recruit 200 mal shoppers representing the desired range of demographic characteristics (e.g., age, level of education, gender, nationality, marital status , shopping time).

Findingsthis paper showed that paying more attention to the physical surrounding will help in increasing consumer buying behavior by spending more time, money, and satisfaction.


Full Text: PDF DOI: 10.5539/ijms.v6n3p135

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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