Analysis for Activation of Old Shopping Streetsbased on the Surveys of Citizens and Storekeepers

Gao Wa, Yoichi Seki, Kenji Amagai, Takayuki Takarada


In order to activate the old shopping street in Kiryu city, we build two hypotheses about the cause that few people visit the street. First, comparing with shopping malls, moving among the shops is necessary in old shopping street, this inconvenience prevent the visiting. Second, many citizens do not understood the charm of the old shopping street well. To verify these hypotheses, we conduct two questionnaire surveys of citizens of Kiryu city as consumers and the owners of shops in old shopping street. Based on these results, we clarify the current state of the old shopping streets, and proposeremedial measures to contribute to activate the old shopping street of Kiryu City.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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