Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh

Md. Alauddin, Saiful Islam Tanvir, Farjana Mita

Abstract


Contentment of customer on goods and services of industries are conscientious as the most imperative feature
heading towards the competitiveness and accomplishment in global business pursuit. Bangladesh is the largest
manufacturer and exporter of global garments product. This manuscript is an endeavor en route for come across
the aspects which affecting purchaser satisfaction of garments industry of Bangladesh. The collision of different
variables such as Quality of Product, Accepted Quality Level, Production Cost, On Time (Experienced)
Shipment, Standard Lead Time, Measurement of Product Security, Proper Sampling, Service and
Communication with the Employee, Expertise of the Employee, and Referral of the Factory to customer
satisfaction has been scrutinized. The cram has been predestined upon the prime data which is composed from
different garments factories of Bangladesh situated in Dhaka, Narayngang, Gazipur, Tongi, Savar & EPZ etc
with the prearranged opinion poll. Data investigation was ended with SPSS software. The numerical
investigation manner engaged inside this cram is Aspect Investigation. Following the scrutiny, it’s originated so
as to the most customers of the garments industry of Bangladesh are more sentient about expertise of the
employee of the factory to tenacity their problem arose, Referral of the Factory, and Measurement of Product
Security Offered by the Factory, and Production Cost Offered by the Factory and Quality of Product
Manufactured by the Factory.

Full Text: PDF DOI: 10.5539/ijms.v5n5p64

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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