The Role of Perceived Justice in Building Brand Trust

Faruk Anil Konuk


The objective of this study is to examine the relationships between perceived justice, brand trust and switching
costs. In this context, using convenience sampling, a survey was conducted on 427 complaining customers
regarding with white goods. Structural equation modeling was used to test the proposed hypotheses. The results
of the empirical study reveal that perceived justice dimensions are positively related to brand trust and switching
costs. In addition, the findings also confirm positive relationship between brand trust and switching costs. At the
end of this study, managerial implications are discussed.

Full Text:



Copyright (c)

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.