The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan

Emad Yusuf Masoud

Abstract


This study aims to clarify the impact of functional competencies on the firm performance of the Jordanian
pharmaceutical manufacturing companies, by using competencies framework (marketing competencies, research
and development competencies, information system competencies, production competencies and human
resources competencies). To address these issues, a field survey of 17 pharmaceutical manufacturing companies
in Jordan was conducted with the use of structured questionnaires, data was gathered by sample consists of the
Jordanian pharmaceutical manufacturing companies' managers. A total of 85 questionnaires were distributed to
pharmaceutical manufacturing companies and 62 surveys were returned back at gross response rate of 72.94%.
Various data analysis procedures were applied to test the hypothesis such as: descriptive statistics, simple
regressions, and multiple regressions. Findings showed that there is a significant impact of the functional
competencies on the firm performance, and explains (57.6%) of the variation in firm performance from the
sample point view. Also, results showed that production competencies, research and development competencies,
and marketing competencies have the most impact on the firm performance.

Full Text: PDF DOI: 10.5539/ijms.v5n3p56

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.