Analysis of Cement Market in Northern Nigeria

Abdul Ganiyu Femi Sumaila

Abstract


This paper examines the nature of cement market in Northern Nigeria, describing in details its characteristic features. Information based on two field activities, first to the cement companies’ and second to thirteen market centres which permitted interaction with 54 cement sellers provided the required data for the study. The analysis of the data reveals that 90% of cement sold is bagged while the remaining is sold in bulk. The paper also reveals that four cement brands are visible in the market with Dangote brand enjoying about 60% of the market share. Construction Companies, Block-making industries, Building contractors and individuals constitute the main cement buyers in Northern Nigeria. Based on these findings, and given the general high prices of cement brands in the country, the paper recommends the need for the cement companies to increase their production capacities and also begin to focus more on the production of Cem 1(42.5) in line with global development in cement production.


Full Text: PDF DOI: 10.5539/ijms.v5n1p34

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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