Dynamics of Marketing Systems in a Developing Country

Umme Hani


Marketing systems play a critical role in the economic growth of developing countries. The dynamics of marketing systems transform inefficient trade into efficient trade by profoundly influencing the well-being of a community and its quality of life. This study highlights the role of marketing systems in Bangladesh by analyzing the case of Grameen Check, which produces environmentally-friendly fabric working with people in rural communities. The study analyzes gains from specialization and the social matrix of this innovative marketing system for alleviating poverty and accelerating the pace of economic growth. The findings of the study provide valuable insights on the dynamics of marketing systems in terms of their emergence and roles in ensuring sustained growth for the developing world.

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DOI: https://doi.org/10.5539/ijms.v4n4p22

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail: ijms@ccsenet.org

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