Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management

Tarun Kanti Bose

Abstract


Today in this hyper-competitive business world, Each and every business entity is striving day and night to gain supremacy over others and few successfully obtained that destiny. Modern business is all about winning the stiff battle of competition with variety of business weapons and going ahead with making right changes in those weapons at the right time. Market segmentation and customer focus strategies are certainly two sharp weapons among those and can contribute profoundly for ensuring vast and fast growth. This article intended towards finding out the contribution of these two strategies for effective value chain. Explorative and qualitative research work has been done for achieving that goal. The findings suggests that market segmentation helps organizations to segment the whole market in an effective way and thus immensely assist in delivering diversified and customized product and services. On the other hand customer focus strategies also assist firm in great way to focus on specific customers and make am effective market and customer driven value chain.


Full Text: PDF DOI: 10.5539/ijms.v4n3p113

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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