The Competitiveness of Jordan Phosphate Mines Company (JPMC) Using Porter Five Forces Analysis

Abstract

The area of changing international mineral competitiveness has attracted growing attention among mineral economists. The main purpose of this paper is to examine the competitiveness of the Jordan Phosphate Mines Company (JPMC) using porter analysis. A questionnaire survey was undertaken with JPMC experts and findings showed that JPMC has a favorable advantage on the bargaining power of suppliers, threat of substitutes and threat of local entry. However, it doesn’t have a favorable advantage on the bargaining power of buyers, rivalry among competitors and threat of global entry. Depending on the literature and the questionnaire findings, a number of strategies were recommended to JPMC, which can also be adopted by the companies in other developing countries.