Analysis of Competitive Strategies by Asserting General Value

  •  Sergey K. Aityan    


This paper introduces a new quantitative approach for competitive analysis based on the notion of general value. General value is a combination of monetary value, which relates to the product price, maintenance and, possibly, final utilization costs, and nonmonetary value, which represents the consumer satisfaction with and need in the respective product. Products compete by their general value rather than by just the monetary component of it. Different competitive products may show different combinations of their monetary and nonmonetary components of value. The market shares of the competitive products can be found by the distribution similar the Boltzmann distribution in Physics, where general value plays the role of energy.

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