Investigating the Impact of Communication Satisfaction on Organizational Commitment : A Practical Approach to Increase Employees ’ Loyalty

Recently, employees are seen as important assets of organizations in which the majority of them cannot deal with employees properly or even underestimate their importance. One of the essential issues is increasing employees’ organizational commitment, which in turn minimizes customers’ switching behaviour and the way organizations usually communicate appropriately their internal market strategy. In order to have a better vision about such issue, this study is planned to investigate the impact of communicational satisfaction on organizational commitment. A variety of communicational satisfaction dimensions are taken into analysis; such dimensions include: communication climate, relationship to superiors, organizational integration, media quality, horizontal and informal communication, organizational perspective, relationship with subordinates and the personal feedback. In addition, three factors of organizational commitment were taken into considerations that are affective commitment, continuance commitment and normative commitment. The study followes the qualitative approach in collecting data from employees of YahooMaktoob office in Amman/Jordan. Eight sub-hypotheses are developed and tested accordingly to conclude with the fact that communicational satisfaction has a significant and direct impact on organizational commitment.


Introduction
Nowadays, communication plays an important role in achieving the goals and the missions of different organizations, since effective communication between stakeholders during service encounters helps to solve various potential problems inherent in the exchange of information and knowledge (Moorman et al., 1993;Shannak et al., 2010;Masa'deh, 2012;Almajali et al., 2016).However, Rousseau (1998) observes that since careers, in recent years, are described by changability rather than stability especially within the high competitive environments in the surrounding organizations, employees are unlikely and strongly identified with their employers.From an organization's perspective, this trend is disturbing because weak organizational commitment may mean that employees' productivity is less than optimal (Meyer et al., 1989;Vratskikh et al., 2016).Then by effective management communicational methods, opportunity for learning and work schedule flexibility (Rousseau, 1998), organizations can enhance their position among competitors, depending on the strong commitment of employees.
Communication is a critical interpersonal process consisting of a repetitive cycle of initiating, maintaining and terminating informational exchange (Applbaum, 1973) through verbal and nonverbal methods occurring at the actual IT service encounter (Sundaram et al., 2000;Altamony et al., 2012).Choosing the right communicational medium, the quality of interaction and the trust formed between service providers and clients at the service encounter are critical criteria used in evaluating further commitment to the relationship (Mattila et al., 2002;Obeidat et al., 2012).
Advances in informational and communicational technology have led to dramatic changes in the structure of industry and business environments (Michael et al., 2002;Obeidat et al., 2016).In order to compete efficiently in the market, organizations need to take advantage of communicational technologies, in order to support the internal operations, satisfy the customers' needs by producing customized products and services depending on their preferences.This research is intended to examine the effect of good communication on organizational commitment, knowing that increasing the level of commitment can enhance the organizational position which in turn leads to higher revenues and lower costs as a result of increasing both employees and customers' loyalty and minimizing switching behavior.

Research Problem and Importance
The large development of informational technology gives Internet organizations many opportunities that support their products and improve the quality of their services, yet some of these organizations either cannot achieve high revenues or cannot use their technologies efficiently within their internal activities.This may be due to some reasons like: the nature of different communicational channels and methods by which the top management can reach its employees within the organization, the rapid development of technologies, the lack of understanding which informational technologies are necessary and suitable for the organization, and the changing and demanding environment surrounding the organization.Accordingly, organizations have started to think deeply about creating methods and ways that can help to them reach their employees on both the organizational and personal levels around the globe regardless their physical location or their cultural availablility in different countries.If they employ global strategies in multinational organizations to recognize their brands, and to deliver the customers' needs and wants, they will improve their revenues.
This research aims at answering two main questions: First, What is the relationship between communicational satisfaction and organizational commitment?Second, how can communicational channels improve the commitment and loyalty of employees in internet organizations?Based on the previous questions, the study needs to investigate how communication affects employees who witnessed the differences in two organizations which are Maktoob and Yahoo! before and after the acquisition.Maktoob and Yahoo! organizational acquisition process took place in 2010 and this study tends to have a look at the implications of different al channels and methods and test their effect on the commitment of employees in addition to overall performance.Moreover, this research tries to provide different tools and methods which can be used by Internet firms to develop and enhance their communicational processes which in turn play an essentialrole inenhancing organizational commitment, and their subsequent implications on performance, gaining profits, and establishing a strong brand image among competitors.Rousseau (1998) has suggested two ways through which organizations may strengthen employees' organizational commitment today.First, organizations can enhance employees' perceptions of organizational membership.Second, organizations can demonstrate to employees that they are cared for and valued by their employers.Significantly, these organizations in recent years have been struggling to find effective ways to enhance employees' organizational commitment (Mitchell et al., 2001).Thus, the importance of this study can be summarized as building strong evidence regarding the communicational channels which internally can influence organizational commitment, so internet firms can benefit from such techniques to add value in one way, and to enhance and improve the relationships between different parties within the whole organization.In addition, the review of literature explores how previous studies did not focus on the relationship between the two variables which are: communication and commitment.Keeping in mind that this research provides recommendations and suggestions that can be used in future studies to create a distinctive competitive advantage based on the internal capabilities and competences and to gain bigger market share and to expand in new markets.To sum up, the goal of this research is to determine the effect of communicational satisfaction on organizational commitment and to provide a deep understanding of the communicational management process depending on the team structure used in multinational organizations.

Literature Review
This part provides a deep theoretical analysis of the fields of communication satisfaction and organizational commitment.

Communicational Satisfaction
Organizations and institutional communication professions have been continually exploring effective measurement metrics for their communication initiatives, focusing on how communication practices can be effectively linked to improved financial performance at the organizational level (Broom & Dozier, 1983;Menget al., 2012;Masa'deh et al., 2015).On the other hand, a research by Yammarino et al. (1988) who studied the relationship between the communication among the employees of the organization and work importance, like the effort spent by them, and the level of job satisfaction.Garnett & Kouzmin (1997, cited Lorch, 1978) stated that "perhaps nothing is more important to successful administration than successful communication" (p.16).The organizational context in which organizations communicate is scarcely considered as is illustrated by Pandey & Garnett (2006).Keeping in mind that organizations deal with external environment, the continuous changes made to information and communication societies and the increasing globalization of the economy result in a growing complexity in economic and social systems.Consequently, this may lead to incomplete information and uncertainty regarding possible courses of action, which then require increasingly trustworthy action on the part of individuals, institutions and organizations.From that corner, the importance of communication appears.
Communication is related to technological methods used; like sophistication of the communication technologies, ease of use, number of communication options, etc. Examples of technology types used in communication include e-mail, voice mail, audio/video conferencing, and web-based ordering.In the internet organizations, the online communication generally refers to the computer-mediated exchange of messages between sender and receiver; whether it is between managers and employees, or between employees themselves, and the term is used synonymously with the term computer-mediated communication.
Communication is an essential concept in organization and management theory (Thompkins, 1987) and emerged from scholars of organizational communication (Goldhaber, 1993;Jablin et al., 1987).Within the same context, communication audits consistently show that communication climate, communication with supervisors (Madlock, 2010), and personal feedback are the dimensions, most strongly, correlated with overall communication satisfaction (Alshurideh, 2014;Pincus, 1986).Many scholars such as Holland et al. (1999), Alshurideh & Al-dmour (2008), Al-Duhaish et al. (2014) suggested that employing communication tools such as reference groups, newsletters, monthly bulletins or weekly meetings are used to keep users informed about the implementation of many project progresses.Thus, the role of communication is an important factor in understanding the value of intangible organizational assets (Ritter, 2003).Communication within organizations is linked with higher levels of performance and service (Tourish & Hargie, 2009), generating communication capital (Malmelin, 2007), and social capital (Lee, 2009;Alshurideh et al., 2015), are grounded in organizational relationships.Hence, it is important for managers to be able to assess internal communication.
A study conducted by Postmes et al. (2001) indicated that organizational communication is regarded as a means of creating conditions for commitment, while other studies have shown the importance of communication for perceptions of jobs, work units, and supervisors.Recently minimal attention has been given to what employees would like their organizations to communicate.As Chen et al. (2006, p. 242) mentioned, "a review of the research on organizational processes concluded that member satisfaction with organizational communication practices has been ignored".But Goldhaber et al. (1978) found that an employee's primary needs include more information about personal, job-related matters, information about organizational decision making, and a greater opportunity to voice complaints and evaluate superiors.According to the consultancy, Watson (2010), "most firms do well at communicating about the business; however, less than half of firms report they are effective at communicating to employees regarding how their actions affect the customer or increase productivity"(p.9).In order to satisfy the users, organizations should involve keeping customers happy both in day-to-day interactions and in more global and long-term perspective (Hunt, 1977;Johnson & Fornell, 1991).
Commitment depends upon the nature of job and the organizational context.If employees have high commitment levels, they will work harder, and perform better than those with lower levels of commitment.On the other hand, if employees have low levels of commitment, they may leave the organization and cause high turnover.In terms of encouraging hard work, the practices of management within organization can highly affect the level of commitment among employees.The changes in the workforce have a significant effect on commitment; for example the downsizing strategies, and hiring employees with different values to the organization, all these practices may lead to lower commitment levels (D'Amat et al., 2008).When there are many advantages associated with high commitment levels of employees, both Kwantes (2007) and Alshurideh et al. (2012) pointed out that organizational commitment can increase: human capital, social capital, the retention of knowledge in organizations and transfer of knowledge and experience in organizations' units.
The individual level linkages between organizational commitment and turnover and between organizational commitment and performance are strongly supported in analysis (Cooper-Hakim & Viswesvaran, 2005;Riketta, 2002).Al Kahtani (2013cited Michaels et al., 2001) discussed the importance of organization commitment that is usually shaped by business leaders whose responsibilities are mainly concerned with attracting, motivating and retaining employees especially those who are seen as key talents in retaining customers (Alshurideh, 2016(Alshurideh, , 2016(Alshurideh, , 2016) ) and efficient in applying ethical business and marketing practices (Alshurideh et al., 2016).
In order to build high organizational commitment among employees, the top management of organizations must build strategies and work have practices to reinforce one another in order to produce such settings (Hom et al., 2009).Individuals with higher levels of organizational commitment have a sense of belonging and identification with the organization that increases their desire to pursue the organization's goals and activities, and their willingness to remain a part of the organization (Meyer & Allen, 1991;Mowday et al., 1982).Furthermore, organizational commitment continues to be valued by organizational leaders (Morrow, 2011) despite the fact that organizations are currently operating in a historical era no longer characterized by long term employment (e.g., Cappelli, 2000).In addition, downsizing and the emergence of a new generation of employees have been identified as possible explanations for lower commitment levels (D'Amato & Herzfeldt, 2008).Literature revew has demonstrated that employees' commitment to the organization has a variety of important organizational consequences.Several studies report negative correlations between organizational commitment and both employee intention to leave the organization and actual turnover.Additionally, literature revew indicates that employees with strong affective commitment to the organization work harder at their jobs and perform better than those with lower levels of affective commitment.
Many researches focused on studying organizational commitment.As a case in point, a study by Akroyd et al. (2009) examines the predictive value of selected work rewards (task involvement, task significance, general working conditions, supervision and salary) on organizational commitment.It comes at a conclusion that all of the above variables had a significant and positive impact on organizational commitment, with salary accounting for the smallest change in the variance of commitment.Another study provides valuable information about how organizational commitment affects relevant outcomes, e.g., employees' turnover intentions, organizational citizenship behavior (OCB), and job satisfaction (Mathieu & Zajac, 1990;Meyer et al., 2002;Alshurideh et al., 2015).Some studies give a hint about the link between organizational commitment and performance; however, several meta-analyses have shown that this link is rather weak (Cohen, 1991;Mathieu & Zajac, 1990;Randall, 1990;Riketta, 2002).Additionally, some studies suggest that commitment develops even before an employee enters a company (O'Reilly & Caldwell, 1981), or at a very early stage in a new job position (Porter et al., 1976).In the rationalization process, organizational commitment in turn causes positive attitudes toward the job (Bem, 1967;Salancik & Pfeffer, 1978).
Giving the fact that organizational commitment is one of the main reasons for these employees to stay (Hausknecht et al., 2009).However, in large organizations or after mergers or acquisitions, employees' commitment to the organization as a whole may be questionable (Riketta & Van Dick, 2005;Van Dick & Riketta, 2006).As a result, organizational commitment has been conceptualized in terms of the strength of an employee's involvement in and identification with an organization (Mowday et al., 1982).Depending on the attitudinal approach, commitment is a positive feeling toward the organization which depends on what employees experience on the job and how they perceive the organization (Mowday et al., 1982).
The organizational commitment concept emerged from studies exploring employee-organization linkages.Previous research has viewed that organizational commitment continues to be a powerful attitudinal response in employees (Scott-Ladd et al., 2006).In fact, Rathi & Rastogi's (2009) literature review on organizational commitment and found that it has potential to predict organizational outcomes such as an increase in job performance, reduced turn over and withdrawal cognitions, lower absenteeism rate, and increased organizational behaviour.In this research, the focus is on the study of Meyer & Allen (1991) as they proposed the three-component model, which distinguishes affective, continuous, and normative commitment.An employee will remain with an organization because he/she wants to affective commitment, has to have continuous commitment, or feels compelled to do so (normative commitment).

Communication Satisfaction and Organizational Commitment
Communication is the extent to which organizations provide their employees with organization-related information, such as information about changes in organizational policies and procedures, financial results, employee and group successes, and customer feedback (Vandenberg et al., 1999).Construction of organizational commitment has been researched extensively.Some of these studies have demonstrated the relationships between commitment and several other organizational variables:, such as: (a) absenteeism (Steers, 1977;Larson & Fukami, 1984); (b) leadership style (Morris & Sherman, 1981); (c) job performance (Mowday et al., 1974;Steers, 1977); (d) turnover (Angel & Perry, 1981); and (e) communication openness (Argyris in Housel & Warren, 1977).In fact, there is a lack of research on the relationship between organizational communication and commitment and any relationship that may exist between these two variables is more implied than demonstrated (Putti et al., 1990).According to Downs et al. (1995), few studies have supported the relationship between communication satisfaction and organizational commitment.Keyton (2005) defined organizational communication as "a complex and continuous process through which organizational members create, maintain, and change the organization" (p.33).Based on this definition, communication has been linked to organizational commitment of continuous development in several ways.Allen (1992), for example, found that, especially in organizations involved in total quality management, communication variables explained up to 59 percent of the variance in organizational commitment.Ridder (2004) found task-related information to be important for organizational commitment, while McDonald & Gandz (1991) suggested that commitment was especially important for the human relations within the organization.
Organization interrelated information can be bridged to the whole employees via a set of channels such as group meetings, group leaders, brochures and newsletters, managers, company websites, and organisation mission statements and objectives (Argenti, 1998;Soupata, 2005).Accordingly, these methods can affect organizational commitment, because employees feel they have a sense of ownership.In addition, knowing more about the internal procedures, will increase the employees' attachment to their employers because they will see themselves as core members, and contribute to the organization's goals.Some researchers have traditionally divided the organizational commitment interrelated concepts or components known as: the attitudinal and the behavioral commitment (McCarthy et al., 2013, p. 52 Cited Kuvass, 2003).Attitudinal commitment represents the strength of an individual's loyalty to the organization and emphasizes his/her identification and involvement with it.Behavioural commitment, on the other hand, reflects the process whereby individuals link themselves to an organization, because of the costs involved in leaving it.Keyton (2005) defines organizational communication as "a complex and continuous process through which organizational members create, maintain, and change the organization.Managers usually play an important role in this process, as they have to provide a bigger picture of the organization and the environment around it (Robson & Tourish, 2005).The centrality of managers in the process suggests that there is a link between managerial communication and attitudes about the organization, so the subordinates can create attitudes from the messages they receive from the managers, and behave according to the information they have.Therefore, one of the consequences associated with such behaviour is, the commitment of employees to the organization.
Organizational communications, commitment, and job satisfaction are all variables that affect organizational performance, so poor organizational communication has been found to lower organizational commitment (Kramer, 1999;Rodwell et al., 1998).The effect of organizational communication on the levels of commitment between employees has attracted the attention of some researchers (Goris et al., 2000;Pettit et al., 1997;Stuart, 1999).As Stuart (1999) argued, communication construction can affect empowerment of employees, which in turn affects organizational commitment.Additionally, organizational commitment has three basic components: identification with the organization's goals and values; involvement in the organization through effort; and loyalty to the organization (Al-Meer, 1989), so it's important to link the effort of communicating the goals, values, policies, and the waybehined dealing with customers with superiors and subordinates across the organization, and the overall enhancement of the levels of commitment among employees.Although it is hard to manage employees' commitment (Gould-Williams, 2003), communicational methods play a significant role in enhancing commitment levels, through the Human Resource Management (HRM) practices, and to ensure the future vision and the strategy for the organization.Consequently, increasing the ownership practices by increasing the involvement of employees in the decision making process, and through the delegation of some tasks to them and accounting them responsible for the actions they make, will affect overall organizational commitment.On the other hand, communication satisfaction can be seen as a specialty and there is a need to determine the skills and knowledge that should be available inside the firm.The knowledge-skill attributes were identified in the first round of Delphi's study such as knowledge of multiple languages, writing and editing, basic psychology, organizing events, communicating and understanding different cultures, understanding of various media (online, video, print, etc.)

Type of Research
To achieve the objectives of the study, hypotheses are developed and tested via using comparative and quantitative research design.In quantitative research, sampling is typically representative and randomized, to ensure that results can be generalized from a sample to a population and also that participants with certain characteristics are adequately represented in the sample.In contrast, sampling in qualitative studies is typically purposeful, with the goal of intentionally sampling cases that can best help the investigator understand the central problem under study (Jane Forman et al., 2008).Yet, due to the fact that population in this study is small, the whole population will be used to test the hypothesis above.

Questionnaire Design
A Questionnaire was used to test the hypotheses, so a quantitative research design was implemented since such type of research's measurement provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships, where Yahoo-Maktoob is the company under study.This part of the questionnaire contains five questions.Each question addresses one of the respondent's demographic characteristic such as gender, age, academic degree, experience years, and the management level.

Population and Sampling
Saunders et al. ( 2011) explained that the choice of sampling techniques and sample size depended on the feasibility of collecting data which will lead to answering the main research questions, as well as addressing it is objectives as a matter that it is also influenced by the availability of resources.They explained: "All your choices will be dependent on your ability to gain access to organizations" (p.235).Because this study is conducted to examine the relationship between communication satisfaction and organizational commitment in Yahoo!Maktoob, the population consists of all the employees of Yahoo!Maktoob office in Amman/ Jordan, which are: 107 employees (2012).Based on that, total of (107) employee have accepted to cooperate with this study.Such number representes the successful questionnaires that are suitable for the analysis.

Validity, Reliability and Piloting
Reliability is the degree to which an instrument produces the same results with repeated administration (Beanland et al., 1999;Polit & Hungler, 1999;Considine et al., 2005).A high level of reliability is important when the effect of an intervention on knowledge is measured using a pre-test/post-test design.Concepts related to reliability are consistency, precision, stability, equivalence and internal consistency (Beanland et al., 1999).
Regarding how to measure reliability; it can be measured using correlation coefficients or reliability coefficients (Beanland et al., 1999;Polit & Hungler, 1999;Considine et al., 2005).The data used for reliability and validity analysis in this study are typically obtained during a pilot study.Such ample, as a materr of fact, is a representative of the eventual target population in terms of range and level of ability.Moreover, it is employed to ensure the most effective and understandable wording method and to determine whether the data collection procedures are effective and successful.The initial draft of questionnaire has been prepared and initial data have been gathered from a group of 25 employees (a sample of all the employees) who work in different departments and in different managerial levels.In addition, notes and feedback about the clarity of the questions and how employees understood each question they were provided with, and the questions that were not clear enough to the employees were re-written.

Data Collection and Analysis
The questionnaire was intended to be self-completed.In a sense that this approach entailed in-person delivery of hand copies of the questionnaires to respondents and follow up until collecting the responses.Regarding the respondents' experience longevity, results show that 62.6% of respondents have less than 5 years experience and 26.6% of them have from 5 to less than 10 years experience.With-in the same line, about 84% of study respondents are employees and the rest are managers.

Inferential Statistics: Hypotheses Testing Results
Simple regression and multiple regression, alongside with other statistical tests are utilized to accomplish the hypotheses testing objective.Results of hypotheses testing are further discussed and analyzed to come up with conclusions and results of the research.

The First Main Hypothesis-H1 0
H10: There is no statistically significant relationship between communication satisfaction and organizational commitment.
A crucial step in hypothesis testing is to determine the significance level (α); the maximum allowable type I error.Often 0.05 is used, and it is considered to be acceptable for this research.Thus the decision rule is to reject the null hypothesis if the ρ-value <= 0.05.As listed in the table below, the ρ-value 0.000 < 0.05.Thus, the implied decision is to reject H10.The correlation coefficient R= 0.759 indicates that there is a positive correlation between communication satisfaction and organizational commitment.This means that the independent variable and dependent variable change in the same direction.The correlation coefficient is a gauge of how well the model predicts the observed data.In terms of the variability of organizational commitment accounted for the model, R square represents this variability.The value of R square 0.576, indicates the amount of variations in the organizational commitment variable that is accounted by the fitted model.It plots that 57.6% of the variability of organizational commitment has been explained by communication satisfaction.The adjusted R square tells us about the generalizability of the model.It allows us to generalize the results taken from the respondents to the whole population.In this case it equals 0.572.It is noticed that the adjusted R square has almost the same value as R square.If the adjusted R square is excluded from R square (0.576 -0.572= 0.004), a value of 0.004can be found which shrinkage means that if the model has been fitted when the whole population participates rather than those responded in the study.The next step is the analysis of variance (ANOVA) that allows to statistically test the null hypothesis.Looking at the ANOVA analysis, it can be concluded that F-ratio for these data is 142.859 which is significant at ρ < 0.05 (Alpha in this case equals sig= 0.000).The result shows that there is less than a 0.05% chance that an F-ratio of this value would happen by chance alone.Therefore, it can be concluded that there is statistically significant relationship between communications satisfaction and organizational commitment and thus reject the null hypothesis and accept the alternative hypothesis.Finally, communications satisfaction has a statistically significant relationship with organizational commitment, where hypothesis 1 has been tested.

The First Sub Hypothesis-H1a0
Since the hypotheses H2 to H9 imply exploring linear relationships between the predictor (independent) variable that is represented by eight dimensions and the criterion (dependent) variable that is represented by three dimensions.Multiple Regression is the statistical technique used to test it.
H1a0: There is no statistically significant relationship between communication climate and organizational commitment.The adjusted R square value indicates that the model has accounted for 49.6% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are all significant variables in the model.In addition, it has been noted that Communication Climate item (number 5) "Extent to which communication practices in Yahoo-Maktoob which are adaptable to emergencies" has the largest impact on organizational commitment.Regarding the VIF value, it should not be higher than 10.0, which is the case in the data in hand.

The Second Sub Hypothesis-H1b0
H1b0: There is no statistically significant relationship between the relationship to superiors and organizational commitment.

The Third Sub Hypothesis-H1c0
H1c0: There is no statistically significant relationship between organizational integration and organizational commitment.The adjusted R square value indicates that the model has accounted for 48% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are significant variables in the model.And that item 4 (Information about the requirements of my job) has the largest impact on the organizational commitment.Regarding the VIF value, it should not be higher than 10.0, which is the case in the data available.

The Fourth Sub Hypothesis-H1d0
H1d0: There is no statistically significant relationship between media quality and organizational commitment.The adjusted R square value indicates that the model has accounted for 42.9% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are all significant variables in the model and it can be noted that Media Quality item number 1 of "Extent to which the organization's communications are interesting and helpful" has the largest impact on organizational commitment.
Regarding the VIF value, it should not be higher than 10.0, which is the case in the data in hand.

The FifthSub Hypothesis-H1e0
H1e0: There is no statistically significant relationship between horizontal and informal communication and organizational commitment.The adjusted R square value indicates that the model has accounted for 33.2% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are all significant variables in the model and horizontal and informal item number 3 of "Extent to which my subordinates feel responsible for initiating accurate upward communication" has the largest impact on organizational commitment.Regarding the VIF value, it should not be higher than 10.0, which is the case in the data in hand.

The Sixth Sub Hypothesis-H1f0
H1f0: There is no statistically significant relationship between organizational and organizational commitment.The adjusted R square value indicates that the model has accounted for 50.7% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are significant variables in the model and organizational perspective item number 1 of "Information about organizational policies and goals" has the largest impact on organizational commitment.Regarding the VIF value, it should not be higher than 10.0, which is the case in the data in hand.

The Seventh Sub Hypothesis-H1g0
H1g0: There is no statistically significant relationship between relationship with subordinate and organizational commitment.Regarding the VIF value, it should not be higher than 10.0, which is the case in the data in hand.

The Eighth Sub Hypothesis-H1h0
H1h0: There is no statistically significant relationship between personal feedback and organizational commitment.variables in the model.In addition, it has been found that the personal feedback item number 4 of "Reports on how problems in my job are being handled."has the largest impact on organizational commitment.Regarding the VIF value, it should not be higher than 10.0, which is the case in the data in hand.

Discussion and Summary
The nature of different communicational channels and methods by which the top management can reach its employees within the organization is one of the most essential aspects of managing the organizing and delivery of high quality products and services.The success of communication satisfaction is mainly determined through the communicational methods, processes, and techniques, making them vital for organizational commitment among employees.
The literature review showed that communication satisfaction has been related positively to organizational commitment.Allen (1992), for example, found that, especially in organizations involved in total quality management, communication variables explained up to 59 percent of the variance in organizational commitment.Ridder (2004) found that having organizational commitment is the function of task-related information that should be clearly determined, while McDonald & Gandz (1991) denoted that commitment was important for the human relations inside and outside any organization.As the hypothesized model of this research indicates; that communication satisfaction has a significant direct impact on organizational commitment.Furthermore, Argenti (1998) and Soupata (2005) studies' results showed that organization related information can be distributed to employees through a variety of channels such as supervisors, group meetings, brochures and newsletters, company websites, and mission statements.So these methods can affect organizational commitment, because employees feel as though they have a sense of ownership, and knowing more about the internal procedures, will increase the employees' attachments to their employers because they will see themselves as core members, and contribute to the organization's goals.Also, it has been shown that communication satisfaction and organizational commitment is a "psychological stabilizing or obliging force that binds individuals to courses of action relevant" to the organization (Bentein et al., 2005), and that is what has been found from the statistical results from the analyses conducted.
The first main hypothesis is tested via using Simple Regression statistical technique; the testing shows that there is a statistically significant relationship between communication satisfaction (The independent variable) and organizational commitment (The dependent variable).The correlation coefficient R= 0.759 which is the value taken from the first table indicated that there is a positive correlation between communication satisfaction and organizational commitment.This means that independent variables and dependent variable are changeable within in the same direction.So the null hypothesis was rejected because the significant value resulted from the AVOVA table was 0.000 which is < the ρ value (0.05).Regarding the sub hypothesis H1a0 (There is no statistically significant relationship between communication climate and organizational commitment), it was rejected since it was tested using a multiple regression statistical technique, and the correlation coefficient of R= 0.0727 indicated that there is a positive relationship between communication climate and organizational commitment.In addition, Beta values indicated that all the values are significant variables in the model.So the second null hypothesis was also rejected as the significant value < 0.05.The sub hypothesis H1b0 (There is no statistically significant relationship between the relationship to superiors and organizational commitment).This hypothesis was tested and the value of correlation coefficient R= 0.591, and the beta values, and the significant value ρ indicated that the null hypothesis should be rejected and that there is a significant relationship between the relationship to superiors and organizational commitment.
In the sub hypothesis H1c0 (There is no statistically significant relationship between organizational integration and organizational commitment), the statistical technique of multiple regression indicates that standardized Beta Coefficient reported give a measure of the contribution of each variable to the model.Beta values indicated that these are significant variables in the model, so this null hypothesis was rejected since the correlation coefficient R= 0.711 indicated that there is a relationship between organizational integration and organizational commitment.Within the same line, testing the sub hypothesis H1d0 (There is no statistically significant relationship between media quality and organizational commitment) indicated that the Beta values showed that these are all significant variables in the model, as well as the R= 0.668 indicated that the null hypothesis was rejected and that there is a relationship between media quality and organizational commitment.
Regarding the sub hypothesis H1e0 (There is no statistically significant relationship between horizontal and informal communication and organizational commitment), the multiple regression technique showed that the Beta values indicated that these are all significant variables in the model, as well as the R= 0.592, indicated that the null hypothesis was rejected and the alternative hypothesis was taken in its the place and that there is a real relationship between the said variables.To add more, in the process of testing sub hypothesis H1f0 (There is no statistically significant relationship between organizational perspective and organizational commitment), the multiple regression indicated that the standardized Beta Coefficient reported gave a measure of the contribution of each variable to the model.Beta values indicated that those were significant variables in the model, and the R= 0.731 showed that the alternative hypothesis took place and the null hypothesis was rejected, as a result there is a relationship between organizational perspective and organizational commitment.Regarding the sub hypothesis H1g0 (There is no statistically significant relationship between relationship with subordinate and organizational commitment) the value of R= 0.694 indicated that there is a relationship between the said variables as the ρ value (which was 0.00) is less than 0.05.In the hypothesis is H1h0 (There is no statistically significant relationship between personal feedback and organizational commitment) Multiple Regression statistical technique was used to test this hypothesis and the ρ value (significant value) was 0.000 which is <α value which is (0.05).Beta values indicated that those were all significant variables in the model and indicated that there is a statistically significant relationship between personal feedback and organizational commitment.

Study Contributions-Future Research Insights and Study Limitation
This study adds new knowledge to internet organizations, the adoption of new technology and techniques to deliver high levels of communication satisfaction among subordinates and superiors, and how it affects organizational commitment.Furthermore, it proposed a new measure of communication satisfaction applied in the internet companies in Jordan, and examined the impact of communication satisfaction on organizational commitment.The main contribution of this study comes from the fact that this study is one of the few to be carried out with the aim of addressing communication satisfaction in the internet industry in Jordan.Moreover, the literature does not record efforts for measuring communication satisfaction with organizational commitment while this study reveals a positive relationship between communication satisfaction and organizational commitment.It would be interesting to explore the relationship between communication satisfaction and a new intervening variable and then study its impact on the organizational commitment.A number of limitations were associated with the quantitative part of this study.First, the results in this study were based on a single organization with a small population of 107 employees, so caution must be exercised in generalizing to other organizations.Second, the use of only one data collection method, the questionnaire, brings to light the lack of support for findings results from data analyses.In addition, although random sampling method was used, the seriousness of respondents was somewhat questionable.Such access-related, sampling-related, and cultural issues add more to the limitations and difficulties confronted this research.Furthermore, although the knowledge transforming function was hypothesized in this study, no data were available that can directly test the importance of this matter.That enhance the fact that these data should also be collected in the future.It is important to mention that managers will not be able to encourage effective organizational commitment through communication practices unless they recognize and understand what information is valued by subordinates.
, understanding of research techniques, change management, project ijms

Figure
Figure 1.The The first part of the questionnaire is concerned with five employees' demographic characteristics which are: gender, age, academic degree, experience years, and management level.Results explores that about 62% of study respondents are males and the rest are females.Regarding the sample's age and educational distribution, results indicate that the majority of study sample ages (91.6%) are less than 35 years old and (81.3%) are holding Bachelor degrees.

Table 1 .
Communication satisfaction regressed against organizational commitment-model summary

Table 3 .
Communication satisfaction regressed against organizational commitment-coefficients

Table 4 .
Communication climate regressed against organizational commitment-model summary

Table 6 .
Communication climate regressed against organizational commitment-coefficients

Table 7 .
The relationship to superiors regressed against organizational commitment-model summary

Table 8 .
The relationship to superiors regressed against organizational commitment-ANOVA

Table 9 .
The relationship to superiors regressed against organizational commitment-coefficients

Table 10 .
Organizational integration regressed against organizational commitment-model summary

Table 11 .
Organizational integration regressed against organizational commitment-ANOVA

Table 12 .
Organizational integration regressed against organizational commitment-coefficients

Table 13 .
Media quality regressed against organizational commitment-model summary

Table 14 .
Media quality regressed against organizational commitment-ANOVA

Table 15 .
Media quality regressed against organizational commitment-coefficients

Table 16 .
Horizontal and informal communication regressed against organizational commitment-model summary

Table 17 .
Horizontal and informal communication regressed against organizational commitment-ANOVA

Table 18 .
Horizontal and informal communication regressed against organizational commitment-coefficients

Table 19 .
Organizational perspective regressed against organizational commitment-model summary

Table 21 .
Organizational perspective regressed against organizational commitment-coefficients

Table 22 .
The relationship with subordinate regressed against organizational commitment-model summary

Table 23 .
Relationship with subordinate regressed against organizational commitment-AnovaThe adjusted R square value indicates that the model has accounted for 46.1% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are all significant variables in the modeland therelationship with subordinates item number 2 of "Extent to which my subordinates are responsive to downward directive communication." has the largest impact on organizational commitment.

Table 25 .
The personal feedback regressed against organizational commitment-model summary

Table 26 .
The personal feedback regressed against organizational commitment-Anova

Table 27 .
The personal feedback regressed against organizational commitment-coefficients The adjusted R square value indicates that the model has accounted for 34.8% of the variance in the criterion variable; organizational commitment.The standardized Beta Coefficient reported in the table above give a measure of the contribution of each variable to the model.Beta values indicate that these are all significant