The Integration of the Pottery Handicraft Together with the Basketwork Handicraft Promoting Economic Community Strength

A study of the integration of the pottery handicraft together with the basketwork promoting economic community strength aims to 1) to study the basketwork identity to apply with the pottery handicraft 2) to examine the experimental design and to develop the pottery handicraft product combined with the basketwork in order to beautiful identical according to market qualifications and 3) to evaluate the market testing of the handicraft product developed conduce to the guidelines for producers apply to use. The samples were 400 people who interested in handicraft wherewith purposive sampling at the handicraft shop by used the accidental sampling, inquired for collect the data before as well as after design, evaluated by 3 groups of community product producer as 3 stars level which experience 10 years at least and 3 product design experts in order to evaluate the optimal pattern of product modified, therefrom, created the prototype as well as evaluated the opinion comments of consumer towards product designs. The results revealed that the most wanted of consumer that were the lamp product, basket product and decorated item products, the container rim of the 3 pattern by weaving method was appropriate for forming pattern which were combined method with easy, strong and stable pattern, easy to fix when being ruined, the product pattern have been tested marketing by consumer found the satisfaction overall was the highest level, furthermore they satisfied in term of beauty than in term of usability.


Introduction
Under the context of significant changes both global and domestic country, country development in the future is necessary to prepare and produce the country's immune system strong under the philosophy of sufficiency economy to be able adapt to accommodate the impact of the changes in the future with constantly.The conceptual framework of The Eleventh National Economic and Social Development based on the integrated development concept as a holistic with "people-centered development" there are connects to all dimensions of integrated development thought people, social, economic and environment by leading the nation's capital as the potential to integrated utilization and collaboration along with reinforce strengthen the country as the foundation for the important development country by enhancing human capital, social capital, cultural capital, using wisdom, science, technology as well as creativity conform to the need of domestic and foreign markets on the basis of mutual dependency, increasing in productivity and competiveness of country's economy, especially small and medium enterprises should promote for adding the potential value on the creativity and the innovation, focused on bringing the local wisdom as the intellectual property for further Research & Development, passing on the knowledge and applying the commercial usability also the creating added value for the manufacturing sector with sufficiently both in quantity and quality which are building availability for entering the ASEAN in personnel development (The Eleventh National Economic andSocial Development of 2012-2016: 9-20) To promote of the community's economy is the major policy that the government should manage to enhance the economic strength.The handicraft products play a key role in economics and local society level for helping about community's income, decrease migration into the cities, create economic prosperity for the community and influence to country's economy.The handicraft product development to have a quality standard, unique and pattern as the needed of the market which is one of the government policies to promote Thai handicraft products level should be competitive in the market.At present, Thailand export including the handicrafts have a serious The basketwork is the art of handicraft which could be created in general, currently, many local basketwork have general accepted which highly skilled as well as magnificent pattern such as Yan Lipao basketwork of Nakhon Si Thammarat province, Phanat Nikhom basketwork and Angthong basketwork etc., the basketwork from local areas have inherit from the ancestors for a long time, nevertheless, the social, economic as well as Thai's living have change at the present, a demand of using a basketwork in daily life as decreased, besides, a certain types of raw material is rather expensive and difficult to find that initiate a new raw material such as water hyacinth, midrib of coconut, string made of banana tree and plastic for producing in the basketwork together with developing a new pattern as different from the original in order to accordant consumer's requirement such as applying between Lai Kid pattern and bamboo container become a weaved bag or some locality still have conserved with traditional style such as a small wicker basket, a bamboo basketwork refinement of natives from Tambon Bangchoacha, Pothong district at Angthong province and Phanat Niknom distinct at Chonburi Province etc., many techniques attempt to bring the weaving techniques and raw materials from each of local area for usability as much as possible.That should be an alternative guideline for developing of Thai basketwork adapt to the social and economic changes.
The pottery is a general art of handicrafts that in all regions of the country, they have been produced both manufacturing industry and an industrial craft as a traditional native style of each local areas by the art of handicraft characteristic with a fair price of villagers and most of them still conserve the traditional pattern on the local trend especially, now a day the pottery container for using in everyday still have produced the pottery glaze by industrial craft style in many local areas such as Ratchaburi pottery glaze, Oon Noi pottery glaze at Samut Sakorn province as well as many production sources in Chiang Mai and Lampang province.Therefore, Thai's pottery as the art of handicraft which have still produced with a native style in the present, having produced with uncertain neither unstable thus there should encourage and support for conserving the art of handicraft of Thai for a long time.
Presently, the pottery production development have developed by imitating the basketwork production pattern with bringing the clay into strips and switching weaves it according to the basket form or using bamboo wickerwork adding as the handle of the container or wrapping cover around the pottery product that give an expression of the development have been a separated idea design include the production from each other that affected the identity of a beautiful material including the pattern form have not been harmonious neither separated as well as the usability have not been suitable.Hence, the integration of the pottery handicraft and the basketwork handicraft should study especially about the identities of the material, the characteristic, the productivity, the beauty as well as the marketing of both the pottery and the basketwork as conduce to the integration with suitable combination design as from the material and production that conduct to a unique design, an easy for using, a beauty, integrated with the unity.
According to principle and that factors for solving lack of design knowledge and a new product pattern development, researcher had realized on the necessity of the operated knowledge management about promoting of the handicraft pattern product design and development for getting the quality and developing the great wisdom of both handicraft sciences conduce to the examination of processing, material and production method of both of the pottery and the basketwork investigation bring to a new dimension and more effective production method including the creative thinking process of developing and making a new product for responding the needs of solving problem of groups to have a product pattern with correspond the marketing demand which is an approach to motivate promotion campaign as the effect to increase a study of the investigation and conservation the art of handicraft that conduce to the benefit of the creating community network, adding the craft pattern variety , developing and promoting turn into the international style with the gifts, the souvenirs, the appliances as well as the decorative items, besides the adding handicraft value with varieties which give an expression of local wisdom also adding the distribution channel in the global market that is the important approach for enhancing the market supply although the quality development conduce to increase the exportation also assisting approach the producers of both the pottery and basketwork in the communities to get the prototype and productivity in order to product development with getting from the research conduce to product development with varieties pattern style of their community that influencing a stronger community economy, a strong assistance that bring the knowledge to both private and public educational institution with getting the international standard acceptation, raising a craft skilled as to basic standard of product quality, supporting a party force, developing within the country from the local community to the concerned agencies, focus on the creating networks and the local community efficiency therefore being awareness and preparing of changing current, supporting of the area development mechanism that conduce to the strategy formulation of the province and the provinces group development.Consequently, to achieve the usability in sustainable development about a study of the integration of the pottery handicraft and the basketwork handicraft for developing a strength community economy that bring to create the prototype, developing production method that making a living, increasing a revenue affect to a quality of life, a community economy as well as a culture having a sustainable consistency and balance which is a presentation of developing guideline about a local knowledge for further development as well as supporting a revenue to handicraft producers which is an approach to create a progress for the community to be able improve people's well-being in the community getting better by creating a product based of principle knowledge have become to product with a quality and having a unique obviously correspond with a domestic and global demands by a local knowledge basic principle to the international as they could earn one's living, creative thinking, building human resource owning to the product not only a goods but also the thinking process include the creativeness, the discovery, the conservation of the art and cultural handicraft knowledge, a local knowledge for further development, the handicraft knowledge sciences exchange for becoming as the handicrafts product with getting on quality, prominent point, selling point, wildly being well known both within the country as well as the global as well as conserving and passing on Thai's art and cultural and the handicrafts still not disappear that lead to acquire answers of research with the researcher 1.The conducting of the basketwork handicraft identity applying with the pottery handicraft product for supporting a strength community economy that should do it or not?If it should do, how should the process they do it?2. The experimental product design development of the pottery together with the basketwork handicraft to get a beautiful unique corresponding conform to a market demands that should do it or not?If it should do, how should the process they do it?3. The evaluation of market testing result from the developed handicraft product that conclude to producer's guideline for usability that should do it or not, If it should do, how should the process they do it?This research result bring to a useful development for the producers as well as the entrepreneurs of the handicraft product to get a knowledge of the art of handicraft academy and to get the pottery and basketwork handicrafts skilled for further integration that bring to a new process, a new production as well as a new quality standard product that helping a group of pottery and basketwork community which facing a problem of product development owning to they have been get the guidelines and production method to develop handicraft product pattern of group to meet the market demand that could be able commercial competitiveness correspond to a national strategy and also assists to promote and to create a learning process of value added to other handicraft products that could apply to their own which is the communities database creation of the communities or the concerned agencies that have required a handicraft product development and also inherited the wisdom, conserved and introduced the art of culture for the next generations have perceived the art and cultural, applying from both of handicrafts conduce to a new handicraft product that keep remaining and disappearing forever.

Research Objectives
1. To study the art of handicraft identity of the basketwork applying together with the pottery handicraft.2. To examine a design operation and the pottery handicraft product development together with the basketwork handicraft development to a beautiful identity and suitable for market demand.
3. To evaluate the market testing of a developed handicraft product.

Research Conceptual Framework
A conceptual framework the pottery handicraft product development integrated with the basketwork for adding value community product

Research Methodology
This research, research had used a qualitative research method to evaluate the result of pattern design utilized to the pottery product integrated with the basketwork.

Scope of Research
The delimitation of this research included: (1) Area scope and sampling of study: 2 groups of handicraft product producer, using the purposive sampling method with qualified selecting from product groups having experiences at least 10 years 1.)The basketwork handicraft product group: Sarasilp Bang Chaung Cha group.

2.)
The pottery handicraft group: Ceramic product group.
They had provided product information and suitable conducting the art of handicraft product concerned with: 1. Factors concerned with the aims to creative achievement.

The art of handicraft identity
Design and developing product consists of: initial idea, sketching, drawing, and prototype The satisfied evaluation considers from; 1.The optimal of material and production method for basketwork

The Physical usability 3. The beauty
The pottery product integrated with the basketwork 1. Producers 2. Experts in design 3. Consumer 2. Creating process, limitation, problems and production process.

Physical characteristic and pattern of achievement identity.
1.2 The 3 product design experts which selected by having experiences about souvenirs, expert and specialize in product design field at least 5 years in order to consult about a design result, adjust the style in accordance with the aims of research and evaluate a design result.
1.3 Consumer sampling group were 400 people by using a purposive sampling method of the place at 2 handicraft product shop namely: 1) Chatuchoak Weekend Market and 2) JJ Mall, inquiring with an accidental sampling method for getting the art of basketwork handicraft identity and opinions toward the pottery handicraft product before-after developed.
1.4 Scope of design: Researchers have designed the pottery together with the basketwork handicraft.

Research Instrument
Stage 1.To study the art of handicraft identity of the basketwork applying together with the pottery handicraft.
1.The conference arrangement for explaining the activity operation guideline, a plan and operation method to producer group 2. Study of the art of basketwork handicraft identity for applying together with pottery handicraft.
3. Study and analyze product types for developing to prototype product with focus on a design condition in target area, marketing, materials and production method of pottery handicraft product and basketwork handicraft product to increase value addition along with market trend, by mean of collecting data from the target group of producer at fieldwork with interviewing and using structural questionnaire, observing to study of problems, solving problem guideline and developing guideline by using a Participatory Action Research as well as study and analyze market demand trend with corresponding producers' group.
4. Synthetic principle and developing process to use as the product development guideline for producer group of pottery handicraft product and producer group of basketwork handicraft product 5.Conclusion of study and analyze about the original product, the wisdom, community demand and market demand trend for using as a design data and development in the next step.
Stage 2. To examine a design operation and the pottery handicraft product development together with the basketwork handicraft development to a beautiful identity and suitable for market demand.
1.The process of design and product development of pottery handicraft together with basketwork handicraft were examined by producers group lead to getting a skilled, guideline and production method that conduce to design guideline as well as the pattern of handicraft product with suitable, beautiful with corresponding market demand, therefore, to examine the process operation, production method of pottery handicraft product and basketwork handicraft that conduce to the prototype and optimal process with having a neat and beautiful identity.
2. The product development was evaluated by design experts and marketing experts for getting the information about the opinions toward product in term of usability, in term of beauty, in term of value and identity and in term of marketing by using in depth interview.

Conclusion data result from the process of design operation examination and product development of pottery handicraft and basketwork handicraft.
Stage 3. To evaluate the market testing of developed handicraft product.
Market testing though evaluated product development process in term of marketing by people and tourists in Bangkok at handicraft product shop in Bangkok for getting information about the opinions toward a new handicraft product from the development in term of usability, in term of beauty, in term of value and identity and in term of marketing

Data Collection and Data Analysis
A study of identity of the art of basketwork handicraft applying with pottery handicraft, researcher had presented the result of research into 2 parts consists of: a result of the art of basketwork handicraft identity and a result of consumer sampling group opinions in terms of the art of basketwork handicraft identity and product demand that getting integrated with the pottery, therefore, this results would been used as the data for design process and for the further development of pattern product , results were as follows: Stage 1 To study the art of basketwork handicraft identity.
Making a basketwork of Bang Kachao sub-sistricts, Phothong district, Ang-thong province have inherited from the ancestor, in the pass, the basketwork had been used as the container in daily life such as basket, bamboo basket, animal traps, after that, it had been modified as the appliance with conform to a life style of the present such as a bag etc., as the present for senior, as the souvenirs on special days, used as the provincial slogan in official, afterwards, the basketwork pattern was developed to other forms and a new pattern with modern style, adding value to product, being demanded both in country and foreign countries, product is neat, delicate and beautiful, the pattern has blended together between the wisdom and Thai's unique, the pattern was adjusted applying by conducting fabric pattern to blend within the product that make a difference and more value added, having a variety colors, the important characteristic of the principle and consideration of the basketwork production consists of: 1. Different structure is accordance with the shape characteristic such as the vertical line and the horizon line, making a thin bamboo strips to get required size, most of vertical line should have a width and a thickness more than horizon line 2. A weaving for forming to several shapes must have a receptacle inside in order to get the form and the curvature on desirable, thus, the earthenware production that form with the basketry should have a gab or a curvature to handle the basketry.
Stage 2 Analysis the opinions of the art of basketwork handicraft identity and product demand conduce to a design guideline.
Researcher had studied the opinions of 400 consumer as sampling group, inquired at a handicraft shop in Ang-Thong Province, samples were selected by the accidental sampling with close-ended form and photos for asking the opinions of people and tourists toward product, focus on product pattern, materials, the original pattern and product demand that conduct to a new product design, the questionnaire have set the answers as Check Lists Form and Rating Scale Form, the period of explore data between February to March 2017, result as the follows: As shown in Table 2, a study of making decision to buy the original product of consumer sampling group had the opinions toward the cause of making decision to buy basketwork product which was the highest level as buying for their own at the average 4.68, secondly, the exotic unique product at the average 4.65, the durable strength at the average 4.57 and the consumer sampling group with buying for the others was a highest level with the average, respectively, and considered with portable size to take with convenient at the average 3.86 and considered with the price, if it getting with the expensive price that making decision to buy was a medium level at the average 3.21, A study of making decision to buy the original product revealed that the consumer sampling group had the opinions towards the cause of making decision to buy the pottery was buying for the others with the highest level at the average 4.63, secondly, the exotic unique product with the average 4.60, buying for their own was the highest level with the average 4.57 and considered of the portable size with convenient with the average 4.53, the durable strength with the average 3.76 and considered about the price, if it getting with the expensive price that making decision to buy was a medium level with average 3.21.The upper e he wicker on th r, as shown in F Figure 2 2 The upper e paced for mak as shown in Fig Figure 3 3 The upper e below the upp lap distance to     As shown with avera level with

Table 1 .
Number and percentage of consumer sampling groupFrom the information with concerned for using as applying product pattern guideline found the general information of respondents that have effect on the opinion in various points divided into consumer sampling group as females were 65.25 percentage, males were 34.75 percentage, divided into local persons were 55.25 percentage and tourists were 44.75 percentage, divided into the age found mostly the age over 48 years old were 40.50, secondly the age during 38-47 years old were 30.50 percentage, the age during 28-37 years old were 20.25 percentage and the age during 18-27 years old were at least with 8.75 percentage, the respondents had income per month divided into a large 4 groups with mostly income per month over 26,000 bath were 34.25 percentage, secondly, income 18,001-26,000 bath were 27.0 percentage, income 10,001-18,000 bath were 23.75 percentage and consumers' income under 10,000 bath were the least as 15.0 percentage.Result of consumers' opinions and requirement for choosing and reason to purchase the basketwork handicraft product in order to the guideline of a new product development integrated with the pottery, which 400 consumer sampling group opinion towards the basketwork product revealed they would like to buy basketwork product as 61.50 percentage, they would not like to buy basketwork product as 38.50 percentage and the consumer sampling group would like to buy the pottery product as 72.50 percentage and they would not like to buy the pottery as 27.75 percentage.

Table 2 .
The opinion average of consumer sampling group towards the opinion for making decision to buy the basketwork product.N= 400

Table 3 .
The exploration of the opinions and consumer sampling group demand for conducing as the design guideline and product development