Innovative Susceptibility in the Regional Innovation System

This article discusses issues related to the content of the definitions "innovative susceptibility" and "regional innovation system"; reveals characteristics and classification of innovative susceptibility of the region, systematized its determining factors; the author's approach to the time-processing performance evaluation is suggested; shows the possible fields of application of evaluation subjects of innovative activity. Determining the level of innovation receptivity helps to identify priority areas for improvement processes of innovation governance in the region.


Introduction
External challengers and internal needs of the economy of the modern state as a cause of the priority select innovative scenario.Acting as the main driving force of the scientific and technical progress, innovation at the same time has a progressive effect on the economic processes that are covered in the works of well-known foreign and domestic economists-J Schumpeter (1982), Nelson (1993), Lundvall (1992), B. Kondratiev (1989) and others.However, efficiency of the implementation of innovation, its effectiveness is largely determined by how much participants of economic relations are ready for perception.This allows us to introduce the term "innovation susceptibility." Despite the fact that in the scientific use, as well as in a number of Russian legislation, the term is used quite often in the existing conceptual framework there is no rendering of innovation perception, which determines the feasibility of the study.For a more complete disclosure of the nature of this definition it's appropriate to give an overview of existing definitions, consider the classification features and groups to determine the levels of formation and the factors influencing them, indicators for the quantitative measurement, as well as the place and role in the regional innovation system.Innovative susceptibility-is historically arisen economic phenomenon relevant to certain level of scientific and technological progress and market relations.Innovative susceptibility is a process of the innovation evaluating, the initiation of its adoption, the implementation of innovation and making it common (conversion of innovation into the usual, which is characterized by the predictability of the behavior of workers and repetitive patterns of activity) (Maslennikov, 2010).

The Main Part
Consideration of innovative susceptibility qualimetrically gives the possibility to determine an object of measurement of the sign properties-a quantitative parameter (index).Sign "Innovation susceptibility," reflecting as a comprehensive indicator of a certain group of private property, has its own characteristics (Table 1).
Susceptibility depends on the objective characteristics of the object of perception from that activity, which includes the processes of perception that justifies opportunity to see it from the perspective of different classification groups.Investigation of susceptibility by classification groups allows to distinguish types of innovation susceptibility, similar by any of features, to determine the form of susceptibility in order to identify the behavior of the subjects of innovation, etc. Classification groups are determined by coverage degree of subjects (scale), significance of certain types of innovation susceptibility to the economy.
In modern scientific economic literature there are a variety of approaches to classification of innovation susceptibility.
Innovative susceptibility should be studied in terms of the level of the system.From the position of systematic approach to scientific work it is possible to point out four main levels of economical subsystems (individual, organization, region, society), the impact level of innovation processes on which is determined by the presence and status of various conditions (factors) of the formation of innovation susceptibility (Egorov, 2006).
The degree of susceptibility of innovation at the individual level is largely determined by how high is the educational level of their creators and consumers, the level of their income, as well as state of the innovative characteristics of the surrounding socio-economic environment, appeared, particularly in the level of information and innovation culture.
Innovative susceptibility of organization is appeared in its ability to appropriate and rational use the available resources and results of innovation in satisfying the needs of the market; timely and effective manner to create organizational and economic mechanisms, aimed to reduce the life cycle of innovation and commercialization; create flexible organizational structures; to form a strategy for competitiveness based neo-introductions; to create a special atmosphere (culture) in the organization to use and develop creative initiative personnel of the enterprise, as well as experience and potential of professionals under intercompany agreements and alliances; lead management, organizational structure and organizational culture of the company in line with the strategy to ensure competitiveness and retention factors competitive advantage (Vasiliev, 2007).
The influence of regional characteristics on the innovation processes is emphasized in "Oslo Manual."It's stressed that "Regional differences in the levels of innovation activity may be substantial, and identification of key characteristics and factors contributing to innovative activity and the development of specific industries at the regional level can help understanding innovative processes and be useful for policy-making" (Oslo Manual, 2006).
The authors propose to consider innovative susceptibility of the region as the existence and capability of regional entities and bodies of the executive power to create, execute and implement innovation process based on existing conditions and resources within a particular and ongoing state and regional innovation policy (Vladimirova, 2011).
Susceptibility of society to innovation in the whole is a complex, multifaceted process that combines and takes into account the particular susceptibility of innovation by individuals, organizations, regions, since all of these sites are in close cooperation.Innovative susceptibility of the society (social sensitivity)-is deeply conscious society and the majority of Russian citizens (and not just by individual scientists, specialists, experts and politicians) need in innovative development.It is determined by characteristics of the social and economic situation, technological and sectoral structure of the economy of the region; the education system.
From our point of view, this classification group can be logically complemented by the international level, as in the context of globalization there is an association of subjects of different industries, regions, states in solving problems of innovative development.All levels of considering innovation susceptibility are combined with each other and interact through a network of direct and indirect connections, so the development of innovative susceptibility of the region seems complex multi-layered process and serves as one of the necessary conditions for the formation and functioning of the regional innovation system.
By the shape of the innovation perceptual sensitivity are classified into two groups.Indention of active and passive forms of behavior is associated with the subjects of innovative activity.Active susceptibility is inherent to entities producing and disseminating innovations.Passive susceptibility is characterized by strong demand for innovation from the entities acting as consumers.
Selection as classification a group of adaptation subjects' strategies to innovative processes is governed by the interdependence of the results of the micro-level adaptation of subjects and depth and perspective of innovative development.Strategy of recognizing innovative processes by all or most of the subjects of the region suggests active involvement in innovation processes, the use of advantages of innovative products, leading to an acceleration of innovation development in the regional economics.Strategy of recognizing innovation processes by minor part of regional entities (passive susceptibility) is characterized by the alienation of innovation processes and the failure in taking part in them, not fully usage of innovative products.The strategy of refusal innovative changes by vast majority of subjects in the region is expressed in conscious countering to the flow of innovation processes, negative attitude towards innovative transformations.
A number of publications consider innovative susceptibility regarding innovations themselves and information about them, with respect to knowledge and best practices: 1) susceptibility to information about innovations (new books, articles, exhibitions, conferences, new education courses) and a willingness to collect, study and apply obtained information regularly; 2) susceptibility to best practices, creating within the organization and experience of its competitors, the willingness to learn this experience, measure their own and others' achievements and compare them (ready to benchmarking); 3) susceptibility to own innovations, new technologies and new products, susceptibility to the innovation process and innovation and a willingness to overcome difficulties in mastering innovations; 4) as the level of self-actualization of employees and the availability of the needs to intellectual labor, educational and career development, solving situations and challenges, to participate in projects, to success, to results and achievements, the willingness to include innovations in your business process (Barancheev 2005).
Approaches to classification of innovation susceptibility discussed in this article find practical application in the conditions of formation and functioning of regional innovation systems, those are part of the national innovation system.Regional innovation system-is a subsystem of the national innovation system, representing the set of subjects and explain-innovation projects, regulatory, operating within a certain territory, to promote the economic growth of the region on the basis of innovative development.
The main features of regional innovation systems are: -The nature of study; -Diversification of the regional industrial complex; -Target orientation of innovation in the region; -The existing system of innovation development in the region (Tishkov, 2009).
Regional innovation system is influenced by the most important conditions: -National (federal) innovation system; -Regional policy pursued at the federal level and to ensure the efficient use of the regions' potential and the alignment of their economic development; -Social and economic policy in the region, which is largely determined by the features of the region.
The processes of formation and functioning of regional innovation systems in modern conditions should be considered as a result of territorial development, the direction of which is formed under the influence of globalization and regionalization of the modern economic system as a whole.
Consideration of the content and features of definitions "innovative susceptibility" and "regional innovation system" allows to conclude that the innovative susceptibility acted, as a tool for management of innovative activity, assessing the readiness of all subjects in regional innovation system in the implementation of innovative processes.
The authors propose a methodical approach of innovative assessment of the susceptibility of the region, based on developing comprehensive index.Analysis of the concept "innovation susceptibility" as an object of scientific research has allowed to allocate its following characteristics: -there should be a comprehensive indicator of the region as an economic entity; -as an economic category it should be considered with respect to specific areas: in this case-with respect to the ability to suspect the innovation; -Multidirectional, i.e. the ability to implement innovations in different sectors-industrial, services, science and others.
Formation evaluation of innovation susceptibility should be carried out on the basis of after-following principles: -A list of target indicators should come from developed official documents of federal and regional levels on the main directions of development of science and innovation in the future; -The contents of the target indicators must comply with international practice of the use of similar parameters for the evaluation of innovative development in the advanced countries and take into account the experience of the regions of the Russian Federation in decision such problem; -A set of proposed indicators should ensure possibility of a comparative analysis of the subjects of the Russian Federation in the appropriate Federal District and Russia in the whole; -Taking into account the previous principle it is necessary to use a limited number of indicators reflecting the main components of the innovation susceptibility of the region; -Target indicators should serve as a basis for establishing targets the formation innovation policy in the future.
Being a complex indicator, innovative susceptibility reflects not only the dynamic parameters of the economic development, but also the factors of demographic components, institutional (formal and informal) software and allows to take management decisions.Purpose of assessment of innovation susceptibility by different subjects of innovation activity is shown in Figure 1.The control system of innovation susceptibility at the regional level is made up of innovative susceptibility of businesses structures, innovation receptivity of state administration, innovation receptivity of businesses and individuals engaged in economic activity and living in the region (Figure 2).

Figure 2. Subjects innovative susceptibility of the region
Innovative susceptibility state administration in modern conditions is a set of methods, tools, structures involved in organizing and promoting the development of innovation and implementation of national and regional innovation policy.
Innovative susceptibility of regional innovation system is influenced by several factors: the innovation activity, the level of technological development, human factors, financial, and credit and investment security, structural and infrastructural support.Table 2 summarizes the main issues affecting the susceptibility of various innovative subjects.Innovative susceptibility of the region Susceptibility of the regional business-structures Susceptibility of the civil society

Technical and technological factors
The Despite the fact that the innovation vector of development of the Russian economy has been identified over a decade ago, to the present time the majority of the subjects of innovative activity remains at a low level.The main reasons for this are the lack of motivation to innovate, low demand for innovative products.
Influence of technical and technological factors in the Russian economy had a negative impact, which is expressed at the physical deterioration of the equipment, a significant share of foreign equipment, low rates of adoption of new technologies and the utilization of production areas, there is a gap between the different branches, when the industries with low level economic structure coexist with high rates of application information and communication technologies.
In many official documents and a number of publications on innovation management, in recent times the focus is on the human factor.Susceptibility of the population to innovate depends on a number of parameters: quality of life, age structure, level of education, professional component, which, in turn, are terms of quality of life of the population and are used internationally to calculate the Index of human potential (IHP) (Petrova, 2006).These figures are deeply interrelated with the level of innovative development, as evidenced by the results of research conducted by the National Research University "Higher School of Economics" (Arkhipova, 2013), which indicate the presence of "mirror symmetry" influence of innovation activity on the well-being of the population.Russia by a combined indicator of well-being refers to the IHP States with a high level of development and moved to 66 place out of 187 countries in 2011 to 55th in 2013 out of 173 countries (Report, 2011(Report, , 2013)).At the same time, in recent years a clear tendency to reduce the number of employees in research and development is seen.Simultaneously recorded increases in age of scientific personnel at a low proportion of young scientists.Among the acute problems, you should also include a shortage of highly qualified personnel.
A significant factor in innovation susceptibility of all stakeholders is a structural and infrastructural support.The lack of an integrated system of innovative federal law covering all aspects and stages of the innovation is projected on a regional level.Systematization of the impact factors on the level of the subject has identified the specific conditions of formation innovative susceptibility of the region, among which are the effective coordination of government action in the field of innovation, the presence of the innovation infrastructure, innovative regional legal framework of regional innovation policy in the region.
As part of the most important factors that give a true and adequate assessment of the formation and functioning of the regional innovation system methodological support is considered.Integration of the Russian economy in the global determines the need to use the evaluation of innovative processes in the region, international indices, which include the Global Innovation Index, the indicators of the European Innovation Scoreboard 2010, 2011, the American Science Foundation (NCF) (The Global Competitiveness Report, 2012; Crossing the next regional frontier, 2009), the Frascati group (OECD, 2002) and others.In this part, there are a number of methodological problems due to the lack of national statistical database of indicators and survey instruments that meet international standards.

Conclusion
Thus, the reference to scientific literature suggests that the definition "innovative susceptibility" as a whole is steel poorly understood.If there is a change in the interpretation, classification criteria and group allocation levels of formation we need some standardization of existing research results in legal format.It should also be emphasized that in the context of globalization it becomes particularly relevant to increase innovation susceptibility of the regions, which is a complex system consisting of a set of subjects, objects, innovation activity, resources and factors determining it, which, in turn, form the quality of life of the population.Now, the Russian practice of formation and functioning of regional innovation systems, there are a number of methodological, methodical, and organizational problems requiring a prompt solution.

Figure 1 .
Figure 1.Assessment of innovation susceptibility of the region

Table 1 .
Characteristics of innovation receptivity

Table 2 .
Matrix of innovation susceptibility factors