Abstract

Informing and providing awareness is a part of mass media’s significant responsibilities and social and political documentaries is one of the effective frames in performing this significant duty on adults and university students. Therefore, the main purpose of this study is proposing favorite strategies for IRIB in making social and political TV documentaries with the aim of promoting state social capital for university students and adults. The method is in-depth interview with experts and utilizing the findings of another research titled “an analysis of the views of Communication Sciences students regarding the IRIB’s political and documentaries with an emphasis on the utilitarian approach and gratification level” adopting the Rosengren approach. Results showed that aggressive strategies are the most proper policies for the IRIB. Finally, the formulated aggressive strategies were prioritized and the most important strategy for this research is “producing social and political documentaries with informational approach in an accurate, precise, and comprehensive manner and considering other needs of audiences such as amusement, personal identity, and personal relationships”.

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