The Relantionship beetwen Experiential Marketing and Tourism Behavior at Bukit Padang

Darma Wati

Abstract


Each region in Indonesian has interesting tourism potentials, including the province of West Sumatra, especially the city of Padang. Padang City has several potential tourist attractions such as Pantai Air Manis, Jembatan Siti Nurbaya, Pantai Purus and Bukit Padang. The promising tourist attraction in Padang City is not only located on the mainland but many also along the coast.

In addition, this study uses quantitative methods. Quantitative method of research that can be calculated in number by using statistical methods (Sugiyono, 2013). In the data collection is done by distributing the questionnaires plus using the time horizon cross-sectional that is a study conducted with data only once collected (now, 2009). Data collection is done in 2014.

Padang Hill Tour is located near Jembatan Siti Nurbaya along the seaside of Muaro Padang. Bukit Padang has beautiful scenery and stunning to look at and provide a comfortable atmosphere and fresh air that we hardly get lately. Visitors can see the islands of Padang City from the top of the iconic Hill of the tour and can see directly Siti Nurbaya's tomb is said to hold much of mystical history. For visitors who want an adventure can make the climb on Bukit Padang.



DOI: https://doi.org/10.5539/par.v6n2p45

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