Enhancement of Enterprise Competitive Predominance Based on Data Mining

Jie Ni

Abstract


Starting from the view of customer relationship management (CRM), this article expatiates on the important and indispensable function and application of data mining in the marketing, and analyzes the principle and flow of data mining in the application of the enterprise.


Full Text: PDF DOI: 10.5539/mas.v2n3p22

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This work is licensed under a Creative Commons Attribution 3.0 License.

Modern Applied Science   ISSN 1913-1844 (Print)   ISSN 1913-1852 (Online)

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