Studies on Beijing Olympic Game's Spiritual Legacy: Brand Value

Houzhong Jin, Te Bu

Abstract


The article analyzes the Beijing Olympic brand value from the dimensions of nation, cities, corporations and people and draws the conclusion that the Beijing Olympic Games shows the country's brand value is harmony, confidence and tolerance; the city conveys the brand value of tradition, modern and green; corporate marketing broadcasts the value of autonomy, quality, value and the people express its brand value from the aspects of civilization, passion and smiling. The brand value of Beijing Olympic Games is an important part of the Olympic spiritual heritage and doing research on it will has a positive effect on the construction of spiritual civilization.


Full Text: PDF DOI: 10.5539/jsd.v3n2p255

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Journal of Sustainable Development   ISSN 1913-9063 (Print)   ISSN 1913-9071 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.