Can Walmart Integrate Values with Value?: From Sustainability to Sustainable Business

Margot Meeks, Rachel JC Chen

Abstract


This article focuses on Walmart’s recent setbacks and how those setbacks provide an expanded role for product sustainability in Walmart’s business model. Walmart’s recent struggles are discussed and brief examples of their sustainable initiatives are given. Sustainability’s effect on consumer behavior is addressed. Consumer demand for and loyalty to green brands is one of the main reasons Walmart’s sustainability index could revive the company.


Full Text: PDF DOI: 10.5539/jsd.v4n5p62

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Journal of Sustainable Development   ISSN 1913-9063 (Print)   ISSN 1913-9071 (Online)

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