Abstract

In the evolution of strategic disciplines much of the knowledge produced has been widely diffused by the
management consulting industry. But can this sector be regarded as knowledge intensive activity based on true
structure of expertise knowledge? One way to understand if we can consider that sector as a source of
knowledge dissemination is realizing its relationship with the market in terms of knowledge, rather than identify
only as a set of static techniques to be applied as in most of times they have been doing. This article presents
itself as a reflection about the real reasons for the increasing use ofmanagement consulting services, indicating
simultaneously that can really be a true field of opportunities for the academic class if the study will focused in
the establishment and institutionalization of micropractices (strategy-as-practice) that there are used and its
implications in terms of organizational results.

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