Browse Title Index

Issue Title
Vol 7, No 4 (2015) 4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction Abstract   PDF
Mohammed T. Nuseir, Hilda Madanat
Vol 7, No 4 (2015) A Comparison of Willingness-To-Pay Measures Using Integrated Hierarchical Survey with the Kano Model in Three Regions Abstract   PDF
Jong Seok Kim
Vol 5, No 3 (2013) A Critical Analysis on Advertising Banks Products and Services in Ghana Abstract   PDF
Shani Bashiru, Alhassan Bunyaminu
Vol 8, No 5 (2016) A Critical Look at “Marketing, Consumption, and Society” by Anti-Consumerists: A Qualitative and Interdisciplinary Model of Anti-Consumerism Abstract   PDF
Emre Basci
Vol 5, No 2 (2013) A Discourse Approach to Brand Leadership Management Abstract   PDF
Olutayo Otubanjo
Vol 7, No 3 (2015) A Good Quality Service Provision in the Network Service in Ghana: A Case Study of MTN Ghana Abstract   PDF
Alhassan Bunyaminu, Fidelis Quansah
Vol 5, No 2 (2013) A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives Abstract   PDF
Thongchai Laiwechpittaya, Nuntana Udomkit
Vol 6, No 4 (2014) A Model for Optimally Promoting Application Diffusion on Facebook Abstract   PDF
Guoying Zhang, Charles Johnston, Chris Shao
Vol 6, No 5 (2014) A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior Abstract   PDF
Shwu-Ing Wu, Jia-Yi Chen
Vol 8, No 3 (2016) A Model of Strategic Marketing Decision Premises Abstract   PDF
Linus Osuagwu
Vol 6, No 4 (2014) A New Algorithm about Market Demand Prediction of Automobile Abstract   PDF
Zhiming Zhu, Tao Chen, Tianmiao Shen
Vol 3, No 2 (2011) A Research on Development and Legalization of Non-governmental Financing in Jilin Province Abstract   PDF
Zhenghong Che, Xianxue Li
Vol 3, No 3 (2011) A Research on Influencing Factors of Consumer Purchasing Behaviors in Cyberspace Abstract   PDF
Li Guo
Vol 5, No 3 (2013) A Review of Impulse Buying Behavior Abstract   PDF
G. Muruganantham, Ravi Shankar Bhakat
Vol 1, No 1 (2009) A Review of Marketing Mix: 4Ps or More? Abstract   PDF
Chai Lee Goi
Vol 4, No 1 (2012) A Review of the Activities of Advertising Agencies in Online World Abstract   PDF
Mehdi Behboudi, Kambiz Heidarzadeh Hanzaee, Amir Abedini Koshksaray, Marziyeh Jalilvand Shirkhani Tabar, Zinab Taheri
Vol 5, No 6 (2013) A Review on the Integration of Supply Chain Management and Industrial Cluster Abstract   PDF
Netsanet Jote Tolossa, Birhanu Beshah, Daniel Kitaw, Giulio Mangano, Alberto De Marco
Vol 8, No 1 (2016) A Study of the Impact of Marketing Mix for Attracting Medical Tourism in Jordan Abstract   PDF
Abdel Fattah Mahmoud Al-Azzam
Vol 6, No 4 (2014) A Study of the Marketing Mindset: Undergraduate Student Choice of Marketing Major in a Business-Biased Public University in Ghana Abstract   PDF
Samuel K. Agbanu, Alexander Preko, Mawuli Feglo, Samuel B. Ofei
Vol 7, No 6 (2015) A Study of Tourism Motivation, Perceived Value and Destination Loyalty for Macao Cultural and Heritage Tourists Abstract   PDF
Xin Wang, Chia Hsin Leou
Vol 4, No 1 (2012) A Study on Effect of Brand Credibility on Word of Mouth: With Reference to Internet Service Providers in Malaysia Abstract   PDF
Zahra Seyed Ghorban, Hossein Tahernejad
Vol 8, No 4 (2016) A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao Abstract   PDF
Xi Li, Huawen Shen, Huijun Wen
Vol 2, No 1 (2010) A Study on Trend of Logs Production and Export in the State of Sarawak, Malaysia Abstract   PDF
Mohd Hasmadi Ismail, Pakhriazad Hassan Zaki
Vol 5, No 1 (2013) A Three-Component Definition of Strategic Marketing Abstract   PDF
Jeremiah Iyamabo, Olutayo Otubanjo
Vol 2, No 2 (2010) Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions Abstract   PDF
Gianluigi Guido, Alessandro M. Peluso, Piermario Tedeschi, Chiara Nicole, Cristina Lauretti, Adele Caciula
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