Author Details

Fan, Xiaomeng, Tsinghua University, China

  • Vol 5, No 5 (2013) - Articles
    More Promoters and Less Detractors: Using Generalized Ordinal Logistic Regression to Identify Drivers of Customer Loyalty
    Abstract  PDF

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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