Author Details

Shao, KungHsin, National Taiwan University, Taiwan, Province of China

  • Vol 4, No 4 (2012) - Articles
    The Effects of Controversial Reviews on Product Sales Performance: The Mediating Role of the Volume of Word of Mouth
    Abstract  PDF

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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