Author Details

Katole, Hemant J, Department of Management Sciences University of Pune, India

  • Vol 4, No 6 (2012) - Articles
    Evaluation of Retailers’ vs Customers’ Views on the Usage of Advertising as Communication Tool
    Abstract  PDF

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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