International Journal of Marketing Studies
Research on Strategic Marketing in Leisure Sports Enterprises
Abstract
By means of literature material, logical analysis and synthesis and induction, the article takes leisure sports
enterprises as research objects, analyses China’s current status of strategic marketing in leisure sports enterprises,
and summarizes the existing problems from the point of view of corporate strategic marketing. The authors
thought, under construction of building a sports power, leisure sports enterprises should establish marketing
frame, confirm steps of marketing and formulate a marketing strategy.
enterprises as research objects, analyses China’s current status of strategic marketing in leisure sports enterprises,
and summarizes the existing problems from the point of view of corporate strategic marketing. The authors
thought, under construction of building a sports power, leisure sports enterprises should establish marketing
frame, confirm steps of marketing and formulate a marketing strategy.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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