Research on Strategic Marketing in Leisure Sports Enterprises

Hongquan Li, Houzhong Jin


By means of literature material, logical analysis and synthesis and induction, the article takes leisure sports
enterprises as research objects, analyses China’s current status of strategic marketing in leisure sports enterprises,
and summarizes the existing problems from the point of view of corporate strategic marketing. The authors
thought, under construction of building a sports power, leisure sports enterprises should establish marketing
frame, confirm steps of marketing and formulate a marketing strategy.

Full Text:



Copyright (c)

International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.