Research on Strategic Marketing in Leisure Sports Enterprises

Hongquan Li, Houzhong Jin

Abstract


By means of literature material, logical analysis and synthesis and induction, the article takes leisure sports
enterprises as research objects, analyses China’s current status of strategic marketing in leisure sports enterprises,
and summarizes the existing problems from the point of view of corporate strategic marketing. The authors
thought, under construction of building a sports power, leisure sports enterprises should establish marketing
frame, confirm steps of marketing and formulate a marketing strategy.

Full Text: PDF DOI: 10.5539/ijms.v3n1p144

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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