On Marketization Mode of College and University Sports Grounds and Stadiums in Shandong Province

Yun Ma

Abstract


We analyze the present situation and main problems of management of college and university sports ground and
stadiums of Shandong province, by means of literature review, investigation and logic analysis. Furthermore,
combining with social sports development status of Shandong Province, we propose the ideas and mode of
marketization of college and university sports ground and stadiums, and establish the marketization mode of
college and university sports ground and stadiums in Shandong Province.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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