Direct Marketing to Online Social Network (OSN) Users in Nigeria

R. A. Gbadeyan

Abstract


Online Social Network (OSN) serves as one of the pervasive media of connecting to family and friends; make
social plans and also obtain information about company’s products and brands. This study demonstrated how in
the near future online Social Networks may offer greater commercial benefits to its users than the present social
benefits. Results indicated that the majority of the users of Social Networking sites are teenagers and young adult.
The study as well confirms that Parental rules and regulations have no significant influence on child’s use of
Social Networking sites.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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