The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia

Hamed Armesh, Habibollah Salarzehi, Noor Mohammad Yaghoobi, Alireza heydari, Davoud Nikbin

Abstract


The internet is a medium that is soaring in polarity in almost every facet of the world and is used for a myriad of
reasons by individuals, governments, universities and businesses. As far as businesses are concerned, the internet
has been subject to a variety of experimentations that seek to determine the viability of using the internet to
improve business practices in various industries especially in computer industry in Malaysia. One particular aspect
of business is that the internet marketing has a great impact on computer industry in Malaysia. The purpose of this
research is to investigate the effects of security and privacy information on trust & trustworthiness and loyalty in
online marketing. Data were gathered from 104 respondents who are the literate Malaysian and the foreigners in
Malaysia that are able to read and write and hence capable of using internet and its facilities. The results showed
that there is a significant correlation between trust & trustworthiness and security and privacy information. The
results also revealed that there is a significant correlation between loyalty in online marketing and trust &
trustworthiness.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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