International Journal of Marketing Studies
Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan
Abstract
The role of Geographic Information System (GIS) technology in tourism analysis and site selection is well
established. The tourism industry have widely adopted information technology (IT) to reduce costs, enhance
operational efficiency, and most importantly to improve service quality and customer experience. The paper
explores the applications of Geographic Information System (GIS) that present travel patterns related data
obtained from Petra city in Jordan. The paper demonstrates that Geographic Information System (GIS) is
increasingly becoming critical for the competitive operations of the tourism sites as well as hospitality
organizations in Jordan. As proposed by the system used in this study the paper provides various utilities and a
proposal for the application of Geographic Information System (GIS) in marketing of tourist sites in Jordan.
Furthermore, the paper will highlight the barriers the researchers encounter in applying Geographic Information
System (GIS) in marketing of tourist sites in Petra city and Jordan in general.
established. The tourism industry have widely adopted information technology (IT) to reduce costs, enhance
operational efficiency, and most importantly to improve service quality and customer experience. The paper
explores the applications of Geographic Information System (GIS) that present travel patterns related data
obtained from Petra city in Jordan. The paper demonstrates that Geographic Information System (GIS) is
increasingly becoming critical for the competitive operations of the tourism sites as well as hospitality
organizations in Jordan. As proposed by the system used in this study the paper provides various utilities and a
proposal for the application of Geographic Information System (GIS) in marketing of tourist sites in Jordan.
Furthermore, the paper will highlight the barriers the researchers encounter in applying Geographic Information
System (GIS) in marketing of tourist sites in Petra city and Jordan in general.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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