Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels

Choe Kum-Lung, Lau Teck-Chai


This study aims to explore the influence of religiosity, gender and education levels on attitude towards business
ethics. Religiosity has long been regarded as the key determinant in shaping ethical values. The well-established
scale of Attitude Towards Business Ethics Questionnaire (ATBEQ) was adapted. Religiosity was measured using
the Religious Commitment Inventory Scale (RCI-10). There are two dimensions of religiosity – intrapersonal
religiosity and interpersonal religiosity. Results showed that intrapersonal religiosity was a significant
determinant to attitude towards business ethics but interpersonal religiosity was not. Comparisons were also
made across several demographic characteristics with regards to business ethics. There was no significant
difference between gender. Significant difference was found in business ethics across different educational

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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