The Dynamics of the East African Market

Jokull Johannesson

Abstract


The establishment of the East African Community(EAC) presents an emerging market of more than 100 million people. Yet, this opportunity receives little attention among business researchers. This article describes the origins of the EAC, the socio-business environments and discusses the dynamics of marketing in this thriving emerging market.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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