The Dynamics of the East African Market
- Jokull Johannesson
Abstract
The establishment of the East African Community(EAC) presents an emerging market of more than 100 million people. Yet, this opportunity receives little attention among business researchers. This article describes the origins of the EAC, the socio-business environments and discusses the dynamics of marketing in this thriving emerging market.- Full Text:
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- DOI:10.5539/ijms.v2n1p13
This work is licensed under a Creative Commons Attribution 4.0 License.
- ISSN(Print): 1918-719X
- ISSN(Online): 1918-7203
- Started: 2009
- Frequency: quarterly
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