Benchmarking Scheme for Retail Stores Efficiency

Rohita Kumar Mishra

Abstract


The Indian retail sector is changing at a faster rate. At the same time the consumers’ preference is also changing and the retailers need to take note of this and prepare for new and innovative strategies to tackle the situation. On the other hand there is rapid growth of retailing in recent years and upcoming many new firms in India has necessitated for benchmarking. So retail firms are very much concern about the available resources and their optimum utilization with respect to consumers’ need and preference. The paper deals with study of benchmarking in retailing and compares the performance of some selected retail stores. This study is an application of Data Envelopment Analysis (DEA) to assess the relative efficiency of the retail stores. The analysis has found that only sales cannot increase the efficiency of a retail store.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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