The Fretful Euro Disneyland

Wenhe Yue


Euro Disneyland a theme park comprised of an updated, state of the art Disney's Magic Kingdom, is a subsidiary of the
Walt Disney Company located outside Paris, France, and has experienced numerous complications from its inception.
This article introduces the fretful of Euro Disney, analyzes the reasons why it goes to wrong and give the
recommendation to overcome the rattrap.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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