Consumer Credit as Lifestyle Activities Facilitators for Consumers of Bangladesh

Ataur Rahman

Abstract


As middle class and fixed income group in Bangladesh are not solvent enough to pay the price of an essential product (TV, fridge etc.) at a time from their savings. They need consumer credit to buy these products for doing their lifestyle activities. The purpose of the study is to identify the consumer credit impacts on lifestyle activities of consumers of Bangladesh. 576 respondents in a survey were asked to rate the importance of 15 lifestyle activities variables related to consumer credit. These data were tested via factor analysis (the principal components method with varimax rotation) by using SPSS program. The results show that people borrow money to buy household goods to do their work, entertainment activities and social activities. The thesis will make contribution to our understanding that people need consumer credit to facilitate their lifestyle activities.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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