The Relationship between Private Domain and Commercial Domain of Hospitality in Airlines: Employing Partial Least Square Technique

Ehsaneh Nameghi

Abstract


The purpose of the present study is to understand the relationship between passengers’ level of hospitality performance in private setting and their expectation of hospitality provision in airlines as commercial setting. The present study sample consists of 546 passengers. The Partial Least Square Technique (PLS) was applied as the research method. Finding indicates that there is positive relationship between commercial hospitality dimensions and private domain of hospitality in an airline context. Present study can be considered as the pioneer on confirming private and commercial hospitality relationship in an airline context. Understanding relationship among commercial and private domain of hospitality will help airline managers to apply better strategies for attracting more passengers.


Full Text: PDF DOI: 10.5539/ijms.v5n2p102

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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