An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites

A. H. Hussein Alhroot

Abstract


This study aims at identifying human requirements by the factors influencing the social marketing that is a promotional activity for ideas and positive human values. Thus, it aims to improve the living conditions of individuals through the promotion of positive approaches to life. Also, it conducts a mission to save lives and save the society from the physical stereotypes. It also includes the concepts of tourism marketing of most kinds: accessible, adventure, space, travel, dark, human, religious, environmental, cultural, educational, peace, community, poverty, social, township, volunteer travel, ecotourism, developmental and people with humanitarian needs. There is also evidence from sociology, psychology and education to retirees and the elderly linked to people with disabilities in the humanitarian requirements of being social pillars of social marketing. According to the World Health Organization (WHO, 2011) state that one billion handicapped people around the global prevalence worldwide. The number of disabled persons was estimated more (400) million by the International Labour Organization ILO (ILO, 2009; World Bank, 2011). The findings of the study show that the level of social marketing of humanity tourism requirements is the first of its kind (Alhroot, 2012). Statistics show that a large proportion of the community need support guidance, education and special attention to turn to the categories of productive and useful in society. This study recommended that the requirements of humanitarian tourism should endeavor to acquaint it with the factors influencing the social marketing. Also, it is to adapt the social marketing process by using social networking sites as a promotional tool capable of identifying people wants and needs that meets their expectation.


Full Text: PDF DOI: 10.5539/ijms.v4n4p130

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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