Analysis and Countermeasures of China’s Network Marketing

Xiangyu Meng, Yake Cao


The development of network marketing go with the progress of Internet, it’s an inevitable trend that network marketing instead of traditional marketing. The fact has wake the enterprises managers up to the circs, at the same time, more and more enterprise have made the decision to carry network marketing into execution. However, the imbalance of economic and the characteristics of network marketing, as a result lead to many problems. Therefore, we could summarize following problems, and give some countermeasures.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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