The Study of China Retail Business Development Strategy

Jing Sun, Jingting Ma


After China joined the World Trade Organization (WTO), many retail investors from all over the world are developing quickly in China. They are expanding their market size and share, thus Chinese retailers are facing more severe competition. Chinese retailers need not only understand themselves as well as understanding their components so that Chinese retailing will continue to exist and develop in the acute competition environment.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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