Export Marketing of Hand-woven Carpet of Kurdistan State in Iran (Assessing Effective Factors and Pathology)

Mohammad Yaser Mazhari, Abdolrazagh Madahi, Sadraddin Eslami Mohammad

Abstract


In this study, according to the research findings in the literature and previous studies, the most effective factors which have been taken into consideration in the marketing of exporting hand-woven carpet of Kurdistan State in Iran, include management, environment, strategy, market segmentation and marketing mix of hand-woven carpet. Furthermore, the use of appropriate statistical methods while considering the important role of the hand-woven carpet in the economy of Iran and its non-oil exports, the priority factors which may influence the marketing of exporting hand-woven carpet of Kurdistan State were measured and assessed. Status, importance, and the five aforementioned priorities have been designed based on the process approach and coordination. In terms of developmental objective, the current study is considered as an applied one and on the basis of survey, it is analytical.


Full Text: PDF DOI: 10.5539/ijms.v4n4p83

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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