Development Dilemma in China’s National Sports Tourism Industry and Countermeasures

Yun Ma


After more than one decade development, sports tourism industry does not achieve the expected size and benefit.
Industrial development faces bottleneck dilemma. The author reviews the industrial development of past ten
years, analyzes the development dilemma of Chinese sports tourism industry by means of files analysis, spot
investigation, and interviews, and presents relevant countermeasures, offering theoretical support for the
development of sports tourism industry.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online) E-mail:

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