Abstract

Deixis is one of which takes some elements of its meaning from the situation, such as person, place, time, discourse and social. Deixis is an important of language study in which English as a foreign language. Deixis refers to the phenomenon where in understanding the meaning of certain words and phrases in an utterance requires contextual information. This is a descriptive qualitative research; data are brochures taken randomly from launching products, in March 2014. There are 32 brochures that were analyzed. The result of the analysis of the research is that there are 5 types of deixis used on business brochures text; 16.33% used Person Deixis, 5.71% used Location/spatial Deixis, 5.31% used Temporal Deixis, 63.27% used Discourse Deixis, and 9.39% used Social Deixis. Discourse Deixis is the most dominantly used in business brochures text. Discourse deixis, refers to a text deixis, which is the use of expressions within an utterance use in written language. It contains reason, description, background, and sophisticate technology explanation. The goal of preparing business brochures is to give clear description, detail of the product, the specimen, and the new technology. Writers draw a conclusion that if the brochures are for inexpensive product, person deixis is mostly used; on the contrary if the product is expensive they use discourse deixis with more explanation and description.

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