Governance and Management of Horizontal Business Networks: An Analysis of Retail Networks in Germany

Douglas Wegner, Antonio Domingos Padula

Abstract


The paper examines two important elements in the development and effectiveness of horizontal business
networks: governance and management. Case studies were conducted in three horizontal retailer networks in
Germany with the aim of understanding how these networks are structured and which internal governance
mechanisms support their development. Through secondary data and in-depth interviews, the study shows that
the retail networks developed and implemented their own governance mechanisms and management structures to
retain and attract a large number of members, facilitate strategic decision making and increase their effectiveness.
The results highlight that governance structures are transitional and adapted according to specific contingencies.
In the cases studied, the growth and effectiveness of the business networks have demanded changes in the
governance structure, with greater autonomy for professional network managers. Although the retail network
keeps its cooperative character, there is a trade-off, in which member-firms agree to delegate greater decision
making power to managers in exchange for greater network efficiency and competitiveness.


Full Text: PDF DOI: 10.5539/ijbm.v5n12p74

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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