Customer Brand Loyalty
- Junjun Mao
Abstract
With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customersbecomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really the
most valuable asset of a successful company.
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- DOI:10.5539/ijbm.v5n7p213
This work is licensed under a Creative Commons Attribution 4.0 License.
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